Hi Shopify Community!
I'm relatively new to Shopify and just helped launch a brand that make sunglasses! We launched 3 weeks ago and we get a lot of unique visitors on our site, in general the traffic is quite good. However, we're having a hard time converting customers. We can see a big interest from social media but as soon as they visit our site we quickly loose them.
I was wondering if any experienced person, could take a look at our site and maybe tell me what we're doing wrong or could improve - it would mean the world to me since I'm working alone on it atm
In advance thanks!! https://www.responseability-owp.com/
- Michelle, Responseability
Hey there @Responseability ! I must say, you have a pretty impressive store out there! Here are some points I'd like to highlight -
1. Your logo is kind of invisible because of the background image! Why not merge the logo with your header menu? It looks clean that way! Then, you need to have favicon!
2. You need to have a home option in your header menu. This way users will be able to navigate back to your homepage!
3. Are you selling on other marketplaces? You surely can integrate to other places to have better visibility! Rest, your store looks perfectly fine and user friendly!
I'm from CedCommerce - a group of coders and tech enthusiasts trying to help eCommerce guys with their store set up. You can reach out to me anytime for any kind of customisation ; add-ons or drafting sales/marketing/social media strategy! We have helped quite a few entrepreneurs in their journey, and if you need a helping hand, we would be glad to offer one!
Ps. I'm just a message away!
Wish you luck for your Shopify journey! Cheers! .-.
Congratulations for your store!!
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
I observed few points on your website, I hope those are helpful for your website.
-> You can use open new tab on the links on the footer section and items on grid page, then customers are spent more time on your store.
-> You can add the item reviews under product page, Item reviews can help give customers that additional propel they have to confide in your online shop and finish their buy. I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
-> You can add trust badges on your cart page. It checks to visitors that a site is genuine. Information is gathered by the outsider trust seal organization that affirms that the business is valid.
-> You can add your website Facebook page link under footer section of Facebook icon.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
@MS-WEB-DESIGNER Thank you so much! All of this is very helpful and will definitely look into all of it.
Would you recommend testimonials if we only have 3 so far? Or should I wait till we hopeful have a bit more?
Hello @Responseability ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Welcome to the Shopify family, and congratulations on your store.
Your site experience is actually pretty good, consistent. I have a few observations:
That being said - not all traffic is equal. So there can be a few reasons for no conversions (a) You’re sending the wrong people to your website. OR (b) There are issues with your website experience.
What kind of targeting are you using on social media? Is it sending the kind of ideal prospects you want to your store? I think you should do an audit of that data.
It might be the quality of traffic which is the bottleneck, since you mentioned that the bounces are also very quick. Figure out which it is and make changes accordingly - and I think you’ll be on your way to more conversions!
I hope this advice helps out. Hoping for more sales in your store!