Feedback on our store https://chess.boutique

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Shopify Partner
8 0 1

Our store carries unique chess sets , outdoor chess sets and other chess related products.

 

https://chess.boutique

 

Recently we changed the theme to make it more modern looking. I am looking for feedback on the following specifically.

 

  1. Look and feel
  2. Frontpage layout
  3. Overall store feel.
  4. Anything else that can be improved.

Thanks

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Shopify Expert
1178 58 351

Hi orthosie! Maggie, Shopify Expert here :)

 

You have a defined niche and you stick to it, which is excellent. The products look really good quality and I love the monochrome color theme, which suits your niche.

 

One thing I noticed - the feedback slideshow changes quite fast, not giving enough time to read each review comfortably:

 

Screen Shot 2019-12-10 at 06.17.02.png

 

Consider allowing at least 10 seconds for each slide before changing it - it should give enough time for each user to read the review in their own pace.

 

Contact us page has got the hero image missing - consider adding it when you have a chance:

Screen Shot 2019-12-10 at 06.21.31.png

 

 

Google snippet - your meta title and meta description contain mainly keywords:

 

Screen Shot 2019-12-10 at 06.22.57.png

 

 

Consider writing SEO-friendly values here. Google snippet should be defined for each page, blog post and product, as it's being displayed in the search results and is often the first thing people see when they come across your brand in Google.

 

Schema markup - consider adding rich snippets for your homepage, it's a very easy and effective way to stand out from your competition in the search results with a data-rich listing. 

Screen Shot 2019-12-10 at 06.25.25.png

 

 

Backlinks - consider getting more backlinks from other high DA websites in your niche to improve your own domain authority, trust and drive more traffic:

Screen Shot 2019-12-10 at 06.27.28.png

 

If you found these tips useful, please leave a 5* review on my TrustPilot profile. Thank you!

 

Looking for more detailed critique? Reserve your FREE website audit here: https://www.rockpapercopy.com/audit/

 

Best regards,

Maggie

Shopify Expert | Ecommerce SEO Wizard

Rock Paper Copy  

maggie@rockpapercopy.info

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Hi @orthosie 

 

To answer your questions 

 

1. Look and feel

I like it good job 

 

2. Frontpage layout

To much going on here. Need to flow this well. 

 

3. Overall store feel

I use to love chess and I love your website. I'm sure others would also. 

 

4. Anything else that can be improved.

Product Descriptions 

 

Home Page: Personally I've never had luck with high ticket items on my home page. My old business I'd focus on low ticket items to get people into my "funnel" and than do email marketing and some other little things like building a connection etc. This way I ended up with hundreds of people that would spend $20 - $2,000 every year with me consistently for years. 

 

If you get 1,000 people that like you and have connection that spend $100 a year that's $100,000 in revenue plus all the other random sales. Something to think about. 

 

Keep up the good work. 

 

Cheers 

Clayton Bates 

 

P.S I use to be in the chess club in high school and drive all over Sydney playing against other schools. Brings back memories. 

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Shopify Partner
8 0 1

Magie, thank you for the detailed feedback. Couple of things we already fixed and we are focusing on few more. Thank you for your time and we sure will leave a feedback! :)

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Shopify Partner
8 0 1

Clayton, thank you so much for taking time to write the feedback.  Glad to about your past chess life ;) You know where to go if and when you decide to revisit your hobby again? :)

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Use to place chess as a kid and loved it. Been a few years but I still have my chess set from my college years. Here are some ways to make your store even better and make people want to purchase.

 

Homepage Feedback

    1. Carousels have been proven to kills conversions rates ...limit how much you use the one on your site. No one is going to wait around to see what is on each sliders

    2. The images you are using for your collection pages (Explore our Popular Collections) don't have a consistent theme or style. I would try to have a uniform design ascetic

    3. Make sure the main product images for each product has the same theme / style as some have white vs non-white background right now. This is going to help tie your site together when people are looking at your collection pages


Product Page  Feedback

    1. Make sure each product has 3 - 5 images as that will help someone decide if they want to purchase. A lot of products I saw only had 1 or 2 images

    2. Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search

    3. Make sure all your product images are the same size and dimensions and the same style/brand. This is going to help tie your site together. Also making sure you use a consistent background colour for your product images really helps build your brand

 

Your store just needs some tweaks to take it up a level.  Hope you found this helpful, if so please click "like" below to let me know.

We help ecommerce & DTC brands create, manage and scale profitable PPC campaigns: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
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@orthosie wrote:

Clayton, thank you so much for taking time to write the feedback.  Glad to about your past chess life ;) You know where to go if and when you decide to revisit your hobby again? :)


No dramas at all. Do I get a discount ? lol Just joking. Good luck with it all. If you ever want to bounce any ideas of me etc. Reach out. 

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Shopify Partner
8 0 1
@Clayton, of course happy to share a discount code anytime. Just drop a note at our website if and when you buy anything from our site.
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@orthosie wrote:
@Clayton, of course happy to share a discount code anytime. Just drop a note at our website if and when you buy anything from our site.

I don't have anyone to play with :) Keep up the good work mate. You will get there I'm sure of it, 

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As an avid chess player, I love your niche!  This has potential, and I think you can scale once you have it polished up.  Some quick ideas;

- add online chat, this will get customer feedback for products (Tidio is what i like, but even FB Messenger)

- move most popular / best selling to top

- have an "above the fold" button with a sale/call to action

- give away something free, like a free small chess set with an outdoor set

- easy on the sliders, they do kill conversions

- move reviews up to top

- you need sales pop-ups and a good review app (I will give you an lifetime free account of my Gravy app - see my signature)

- master Google Shopping Ads for top selling products, create separate Campaigns for each product, this ROI will pay-out

You are on your way!

Chris

High ticket item store owner and Google Shopping Ads specialist.
Shopify App: Gravy App that lets you build social proof with photo reviews, sales/cart pop-ups and referrals.
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