Feedback on our store

[Lifetherapy]

Hello! We recently relaunched our shop with a new template with all new product/new look, we have good traffic off and on and sales have been slow. Any feedback back on how we can improve our site, increase traffic, entice people to purchase is greatly appreciated!

[Lifetherapy]

Opps, here is the website: https://www.lifetherapy.com/

[fnLabs]

Hi Lifetherapy,

General

• Your Footer Menu looks great.
• "Choose your mood" is very good idea, but the tagline descriptions clearly. Maybe you can set some background color.

Homepage

• You can add a live chat section instead of Facebook messenger, which is not at all suggested. It could be really irritating to go to messenger and fill credentials just for clearing some doubts.
• If the social media icons/links at the footer can be opened at the new tab instead of the same tab upon click. This will ensure your visitors/customers stay on your store while checking out your social media presence.

Product

• I suggest, make the add to cart button bigger and make it a bright color.

Hope you found this helpful, if so please click "like" below to let me know.

If you need more detailed feedback, you can use our free analyzer tool. To use tool please click here.

[DuaneBrown]

You have a beautiful looking site. A site is a journey more then a destination as you should always look for ways to make it better over time. Here are some ways to make your store even better and make people want to purchase.

Homepage Feedback

1. Carousels have been proven to kills conversions rates ...limit how much you use the one on your site. No one is going to wait around to see what is on each sliders
   
   
2. Add links to your footer for return/refund, and FAQ. I didn't see these pages on your site and they are ones customers will look for
   
   
3. I would consider moving the about us (and sub-links) to the footer. Make your main menu all about selling your products
   
   

Product Page Feedback

1. Add links to your shipping and return/refund policy on each product page
   
   
2. Make sure each product has 3 - 5 images as that will help someone decide if they want to purchase. A lot of products I saw had only 1 or 2 images
   
   
3. Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and getting organic traffic
   
   
4. This is an industry where video might help sell more product. This would be a great a/b test to run on a product page or even the homepage as you can use the video to sell a health lifestyle

Your store just needs some tweaks to take it up a level.  Hope you found this helpful, if so please click "like" below to let me know.

[Growave]

Hi @Lifetherapy !

Welcome to Shopify family and I wish you good luck!

1. You have a professional and eye-appealing store! You have done a very great job!

2. Your google page speed score is only 18 and mobile 13.  Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well. Website performance impacts ranking on organic search and user experience. This problem can reduce conversions and sales. 79% of people do not wait for more than 5.3 seconds for page loading. It can lead to the losing of new visitors, less traffic, and losing repeat customers. You should always work on your CRO - increasing the percentage of users who perform a desired action on your website.

3. If your website is credible, you’ll be able to generate more site traffic.

One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways.

If you have the means, you can use celebrities to promote your brand.

That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.

4. Consumers want more videos from brands. Furthermore, 46% of consumers act after watching a video advertisement. Add videos to your emails and social media pages. You can even embed video links into your blogs.

5. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page. 

6. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.

7. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well. 

8. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder. 

9. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

10. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)

11.  It is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

Hopefully, I managed to help you. If so, please let me know by liking this post. 

https://growave.io/blog/

https://ecommerce-platforms.com/articles/how-to-set-up-a-shopify-loyalty-program-with-growave