I am looking to gain feedback on our current store. We have pretty consistent traffic, and although we are offering a rather subjective selection of products (specific to Land Rover owners), our conversion is not brilliant.
Any feedback would be welcomed.
Store URL - https://www.douglassmotors.uk
Thank you in advance,
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
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Hey Douglass Motors,
Logo should be shifted to the extreme left and the sidelinks to the extreme right for ensuring a uniform spatial distribution on the header top. The header template should be of any other color apart from black, as it mixes with the dark shade of the central banner and is not properly visible. Other keen observations for store improvement are as follows:
Hope the store performs very well in terms of sales in the days to come.
The store design and functionality are very nice. It is easy to browse in and provides very detailed information about your brand to a potential customer.
I assume a low rate of sales conversion could be caused by not reaching the right audience. Could you please let me know what ads you are using?
The title of your site does not say that it is for Land Rover owners only, so the big part of traffic could be coming without even having a demand for your products.
Other than that there are a couple of moments I recommend adding.
-90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is a social proof. In my opinion that is an essential of every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
-the page loading speed is quite low
mobile is 17/100
I recommend deleting unnecessary code snippets, apps, compressing heavy images to optimize the page speed.
Try out Growave to replace some apps that you already have. It has Rewards, Reviews, Instagram +7 more features all-in-one. It does not affect page loading speed because it works asynchronically.
Your store looks very professional. Here is the feedback:-
1. You should add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
2. You can add Instafeed to make your store look attractive.
3. Add Reviews. It enhances SEO and ranking. Add product reviews and site reviews. This will help you to build trust with other visitors and increase brand recognition. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A.
4. Also, you can use a customer timeline feature that shows the real-time activity of your customers like when did they sign up, when did they redeem the loyalty points, when did they sign up, when the customer was last active. This will help you to understand customer behavior and you can target them accordingly. If you are getting a lot of traffic on your store then you can target every customer accordingly with the help of this feature.
To implement all these marketing tools on your store, you can install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.