Feedback on progress so far

[KeyProtectPro]

Hi Everyone,

Very new to this and not very tech so bare with me haha , just looking for some feedback so far on my website.
Anything I’m missing ? Anything I should change ? The images are just test images at the moment so I’m not to concerned about those.

www.keyprotectpro.com

Look forward to your feedback

Thankyou
Dan

[MS-WEB-DESIGNER]

Dear Dan,

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

Store Loading Speed -- Store loading speed is very poor for mobile, need to improve speed immediately.

Header/Footer -- 

Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for as well as go for sticky header.

Also, create a slide out cart, a cart icon with item calculator. Optimize your footer links.

Home Page -- 

A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. 

Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions. 

Collection Page --

Your customer views this page to have an in-depth view of the products and services you offer. 

Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.

Product Page -- 

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button.

I’d suggest you to try our all-in-one app, Cart2Sale  that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.

Cart Page -- 

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. 

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. 

Integrations on your store --

How do you plan to monitor your site performance and track conversions? 

Simply set up and integrate Google Analytics and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks  on Google. 

Besides these tracking methods, make sure the following is included on your store:

1. Include live chat option that is visible on every page of your store to keep your customers happy and retain them. 
2. There needs to be a strong colour coordination among all the colours used on your store. Try to use the same or similar colours used in your logo throughout your store and in the social media business page banner or cover picture you create.
3. Create a sense of urgency with countdown timer, ‘only 1 left’ features  and promotional banners highlighting ‘sale expiry’.
4. Ensure your store speed is optimized. You can do this by checking your google page speed score. Minify codes that are redundant or apps that are slowing down the site speed.  Make your site mobile-friendly. 
5. Optimize your user experience with easy navigation, proper spacing, alignment, font and colour coordination.
6. Optimize your menu and use silo structure.
7. Create a unique logo. 

If you need any help please contact here: https://www.task4store.com/pages/contact-us

[KeyProtectPro]

Thankyou for your feedback , I will look at each of those points and see how I can improve, thank you 👍🏻

[neha-sparq]

Hey Key Protect Pro,

"A good start always leads to a better end". So, in order to end up having loads of sales and conversions, you need to concentrate on the overall store layout and presentation. Following are my tips for the same:

1. "Product photographs should be taken from different angles as they are the ambassadors sharing the promise of your products online"
2. Aspiring your site to be more legitimate! Add "Trust Badges" near the site footer. This will accomplish the purpose well.
3. The "search landing page" is disabled in your case ie it does not redirect to "/search" when the "enter key" is pressed while placing the cursor on the search bar.
4. Trying to make the "About Us section" more expressive! Adding some images below the description will help you achieve better.
5. Align all "Footer links" vertically for "symmetric placement".
6. "Contact us section" should be added to the footer for better "customer interaction".
7. The addition of alternate payment gateways like "Shoppay" on the checkout page would help in offering different options to the customers to pay according to their requirements.
8. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
9. Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
10. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here. 
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Good work, Keep it up! Wishing you all the success for your coming future.
Neha :)

[oscprofessional]

Hi @KeyProtectPro ,

I just had a look at your website. Good work! below are some of my thoughts:

Homepage: Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design. Product images on homepage should be of same shape or size and it should be properly aligned on homepage.

Sticky Header:  To give a better navigation experience to the user you can create sticky header. Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. Also, reduce the header height, it should be less.

Web-Fonts: Ensure text is user-visible while web fonts are loading. Choose a font that is easier to read even from further away. Also, avoid using various fonts on a different section of the website. Adding different font can completely change the balance and tone of your design. 

Social Login: Implement social login. It is a single sign-on for end users. By using this user can sign in on website instead of creating a new account. This simplifies registrations and logins for end users.

Use Videos To Engage Your Audience: It's worth to add brand video, or short clip on the features of the product to engage the visitor.

Product Page: Product page design could be better and organized. It should be nicely spaced so that buyers find it visually appealing. You can display the extended details using tabs rather than a chunk of text. Think about how you can concisely convey and highlight the most important information. Provide multiple product images also you can insert images into a carousel.

Show Off Trust Signals and Customer Testimonials to boost conversion: Customer testimonials and trust Signals build customers trust and help customers to feel more secure in their buying decision. 

Mobile Score: Your google page speed score is 42. It should be 65-70. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.

Live Chat Support: A website with no live chat is like a store with no sales assistant. Start a conversation with your visitors and turn them into happy customers. So integrate live chat support on your website.

I hope you like it!!! If you have any questions, don’t hesitate to ask!!

Thank You!

[AiTrillion]

Hey @KeyProtectPro, here are some suggestions:-

1. Home Page should flow better. I would recommend setting it out like this. 

-Slideshow Image 

-Collection List  

-Popular Products ( 4-8 Max )

-Testimonials

-Newsletter sign up box

2. In the manufacturers' section on the homepage, many more should be clickable so that customers can see the other brands too.

3. Display reviews in a more appropriate manner.

4. Start a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.

5.  Add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not on your store and bring back the losing customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.

If you would like to implement these marketing tools in your Shopify store you can install AiTrillion.com. I am sure you will find it useful. It is a fully integrated and all in one Shopify app. Also, you can track the real-time activity of each and every customer on your store with the help of customer timeline feature that shows the real-time activity of your customers like when did they sign up, when did they redeem the loyalty points, when did they sign up, when the customer was last active so that you can target them accordingly to get conversions.