Feedback on store - American Hustler

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Hi Everyone,


Looking for any advice or suggestions on our American hustler store


Many thanks

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I like the template of your store. - size guide is empty

additional tab - empty

custom tab - empty


There are a couple 404 errors -


Other errors are listed at


The store looks really good. 


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Thank you for your review. 


The theme is Shella. I think I have fixed the 404 errors, the 1 you posted I couldn't find. Could you possibly let me know where that one is?


Thank you


Hi @Americanhustler 


I'd add some personality to the website. Think about putting some more effort into the about us page and maybe some blogs around the message you're trying to get across. 


Also your logo isn't on the checkout page. I'd update that. 


Overall site is pretty good. Keep up the good work. 



Clayton Bates 

No Sales ? Feeling Lost ? No Direction ? ...... Learn More HERE

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It seems you have worked quite a lot, as store is amazing and close to perfect. It has everything at it place from top to bottom but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a

lot better sales.


  1. I would love to see a Account login/sign in system, as it is a must for an e commerce.

  2. For engaging new customers, you can add a section of best-selling products.

  3. For some sales in the start, you need to offer some discounts to get going as a promotional offer.
    Also, it would be great if you can create a separate sale page for discounted products.

  4. Add proper product description for clarity.
  5. Favicon is missing.
  6. Also, You have around 62 products and sure you might add a few more as its just a start for you visitor might feel hard to find the right product.
    Also your search page is bit off and empty  Don't you think if suggestions are offered to search bar, there will be a lot of chances for a visitor to buy from your store?
    I would recommend to replace the default search with advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction and other such feature. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.

  7. Sales Pop syncs your store's data to turn recent orders into sales notification popups on your storefront. This is Sales Pop's highest converting feature and is most commonly used on product pages, collection pages.

I hope my feedback will help you converting visitors into customers.

Sparq is a fast and beautiful search solution for Shopify store owners. It allows store owners to upgrade their default search to an extremely fast, more user friendly and feature rich search
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9 0 4 - you have this link to this 404 page on your homepage - wishlist link also gives a 404 error

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Here are some ways to make your store even better and make people want to purchase.


Homepage Feedback

    1. I would clean up the design of your homepage as it's disorganized and just an endless scroll of your product. It lacks personality and branding

    2. Add links to your footer for return/refund, contact us, FAQ, and shipping policy. I didn't see these pages on your site and they are ones customers will look for

    3. The flag on your homepage does not make sense if you sell clothes. You should be featuring your product and not a flat

    4. Consider adding a Featured Product section on the homepage (i.e. XY Of The Month). Pick one products and tell people why you picked it and what makes it great

    5. Make sure all your product images are the same size and dimensions. This is going to help tie your site together

    6. Not sure having the sizing options on the collection page work. I would look at a/b testing this in the future to see if this helps move more product or not

Product Page  Feedback

    1. Your sizing guide link did not work for me. I would double check that this does work

    2. Your "Additional" tab on the product page is blank. Add something here or remove it

    3. Having the credit card logos on product pages and in your footer is not needed. I would just keep it in your footer and remove it from product pages
    4. Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search

    5. ASOS and other leading fashion brands are doing little fashion videos for their product pages. Something you could film on an iPhone or latest Android and add to your site.


Your store just needs some tweaks to take it up a level.  Hope you found this helpful, if so please click "like" below to let me know.

We help ecommerce brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. We also help with Conversion Rate Optimization:
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Shopify Partner
301 18 36

Add favicon- It adds legitimacy to your site and helps boost your online branding as well as trust from potential consumers. They are an immediate visual marker for the website which enables easy and quick identification for web users as well as unifies all of the various browser components into a well branded browsing experience.

You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases and helps in retaining your customers.

You can add web push notifications. Web Push Notifications are clickable rich content messages sent to your device by a website or a web app. It can be delivered to your device, mobile or desktop, even when the user is not on your website. It can be used in retargeting with push notifications include browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content and more. It increases the retention rate by 7 times. 

This will help you in accelerating the growth of your sore, will also increase conversion and retention rate.


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