Feedback on store especially checkout/payment

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New Member
3 0 0

Hi all,

www.cartelnow.com

Have a store which i only set up in last few weeks. Have these stats add to cart 8% a reach checkout 1.74% but a really bad conversion rate ( around 0.3 %).

Have tested the payment path with no issues but a customer commented on a problem they had this morning trying to pay by PayPal. Got the attached error. 

Screenshot_20200917-093820_Samsung Internet.jpg

Looking at my stats all my payments are through shopify. 

Anyone ever seen this before ? Also could you give me feedback any other reasons conversion might be so low ? 

Thanks in advance. 

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Shopify Partner
300 11 60

Hi @DarraghD welcome to Shopify community 

Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,

1. In your homepage, I would suggest highlighting a few more collections (Featured Product, Best Seller, and New Arrivals) and keeping some testimonials as social proof as well. Keep in mind that the homepage should be engaging customers, but also not too cluttered which might make your customers bounce off.

2. Color is one of the top considerations for every buyer and has the power to make or break a deal. Not just that, colors have the power to trigger deep emotions and apart from being a catalyst that aids brand recall, it can really help you control buyers’ focus and attention.

Therefore, by using them right, you can leverage colors to communicate messages, evoke emotions, and really make a difference when it comes to your store visitors’ purchase decisions. 

3. Now, let’s get right into how different color family resonates with consumers and the myriad of emotions they trigger.

I hope this helps!

Munawar



ModeMagic
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Shopify Partner
483 30 144

Hi @DarraghD !

Welcome to Shopify and and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  6. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  7. Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
  8. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
  9. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  10. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa. 

  11. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the custome
  12. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
  13. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more

Increase conversions with ease here
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New Member
3 0 0

Thank you sooo much for your feedback. I really appreciate it. The article on how colour affects customer behaviour is very insightful. I opened my eyes a little bit `

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New Member
3 0 0

Thank you so much for your feedback. Loads to look into there. Very helpful. 

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Tourist
60 4 19

Hi @DarraghD 

The problem isn't much with the store layout rather than with the checkouts and low conversion rate as you mentioned. Have you tried capturing the emails of those abandoners so that you can send them reminders? I think you should use the email campaign technique to win your potential customers back. It goes like this, as soon as any potential customer checks-in to the cart, you must collect his/her email so that you can retarget them by sending reminders, notifications, and emails. You can try CareCart to employe this strategy for a cost-effective solution. I see that a social proof mechanism and live chat widget is already installed in your store which is great. Add your social platform icons in the footer section as well.

For more impact on your visitors, try to add a short marketing video showcasing all your products and offers. Good Luck 

One-stop solution for conversion: https://apps.shopify.com/partners/care-cart
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