Have a store which i only set up in last few weeks. Have these stats add to cart 8% a reach checkout 1.74% but a really bad conversion rate ( around 0.3 %).
Have tested the payment path with no issues but a customer commented on a problem they had this morning trying to pay by PayPal. Got the attached error.
Looking at my stats all my payments are through shopify.
Anyone ever seen this before ? Also could you give me feedback any other reasons conversion might be so low ?
Thanks in advance.
Hi @DarraghD welcome to Shopify community
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,
1. In your homepage, I would suggest highlighting a few more collections (Featured Product, Best Seller, and New Arrivals) and keeping some testimonials as social proof as well. Keep in mind that the homepage should be engaging customers, but also not too cluttered which might make your customers bounce off.
2. Color is one of the top considerations for every buyer and has the power to make or break a deal. Not just that, colors have the power to trigger deep emotions and apart from being a catalyst that aids brand recall, it can really help you control buyers’ focus and attention.
Therefore, by using them right, you can leverage colors to communicate messages, evoke emotions, and really make a difference when it comes to your store visitors’ purchase decisions.
3. Now, let’s get right into how different color family resonates with consumers and the myriad of emotions they trigger.
I hope this helps!
Hi @DarraghD !
Welcome to Shopify and and I wish you good luck!
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
The problem isn't much with the store layout rather than with the checkouts and low conversion rate as you mentioned. Have you tried capturing the emails of those abandoners so that you can send them reminders? I think you should use the email campaign technique to win your potential customers back. It goes like this, as soon as any potential customer checks-in to the cart, you must collect his/her email so that you can retarget them by sending reminders, notifications, and emails. You can try CareCart to employe this strategy for a cost-effective solution. I see that a social proof mechanism and live chat widget is already installed in your store which is great. Add your social platform icons in the footer section as well.
For more impact on your visitors, try to add a short marketing video showcasing all your products and offers. Good Luck