Men's sportswear brand (first collection crew sweatshirts)
We are a New York based sportswear brand (online only). Launched our site in December 2019 and have done fairly well with no marketing; however, we plan to fully integrate facebook shop, instagram, etc. and begin advertising in the coming weeks.
Before doing so, I would love to hear some feedback from the shopify community on anything from web layout, image quality/descriptions, search engine listings to checkout process etc. Basically any feedback will do :)
Hey Corin Demarco,
The main menu should be shifted to the center to avoid the unwanted space on the top right of the header. Home button should be added to the beginning of the main menu for ease of navigation to the homepage. Other essential pointers for store optimization are as follows:
Hope your store improves and reaches new heights in the days to come.
I have some comments on your pages based on my experience and what I learned from Baymard's research. You can search their research on top-grossing ecommerce sites. There're many things we can learn, especially if you are building an online store.
It's good that you have an intention to feature the product collections on your homepage. This makes sure people have an overview of the product ranges available in your store. However, it seems you are not actually featuring the collections available. But the "Shop Collection" section is actually showing products.
This section needs to feature the collections available in your store. If you look at the SHOP menu, you'll see that there're 3 collections. You can feature these collections.
Collection pages are where people scan through many items to find the product they want. People evaluate the items based on the information displayed and thumbnail images. You should make these two piece of information as clear as possible. Along with price, variants, shipping and payment are essential information that you should include in each list item.
There are two UX errors I think you should improve to improve the shopping experience on your product pages
1. Product images: You are having many product images for this product, which is good. However, people tend to seek more information from the product images, especially visually-driven products like apparel. At least, there are 4 types of product images that you should include for each product: In-scale images:
2. Variant presentation:
You are using drop-down list for variants, which means you are spontaneously require people to take more action to view all the variants available and select one. I suggest you use badges and list out all the variant available. Not only does this give people an overview of how many variants the product offer, but it also makes it easier for them to select a variant.
Also, for color variants, you can consider using color swatch instead of plain text. This would reduces the risk that some users cannot understand what the text says (language, display errors), which leads to difficulty in selecting variants.
Those are some of my opinions. Hope they can help.
Hi StokelyC !
Your store looks cool !! I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Header & Footer :
Customize your header and footer with specific functionalities. Your header must be sticky header header with proper navigation.Your header should offer a Smart search bar where people can type in the products they’re looking for. Your store must have login Icon for ease customer login. Example of Good Header
Also, create a slide out cart, a cart icon with item calculator and let your social links open in a new tab so your customers don’t have to leave your store to check your social media pages. In footer section payment icon must be there for the store security purpose and your newsletter must be highlighted so people who follow can have the your brand can subscribe to receive more updates.
Home Page :
A lot can be done to your homepage to make it more informative & attractive. Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows, featured collections, display instagram feed and make your homepage SEO friendly to increase your site traffic and conversions. Example of Nice Home page
Collection Page :
Your customer views this page to have an in-depth view of the products and services you offer. Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views,announcement bars for highlighting promotions, events, deals and product etc. Example of Good Collection Page
Product Page :
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
Cart Page :
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. Example of Good Functional Cart Page
Integrations on your store :
How do you plan to monitor your site performance and track conversions?
Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks on Google.
Besides these tracking methods, make sure the following is included on your store:
Hopefully I managed to help you. Hope your store improves and reaches new heights in the days to come.
Good Luck :)
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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Hello @StokelyC ,
Honestly, I need to appreciate you for showing up with such a captivating store. You have amazing products and everything is aesthetically appealing.
Here are the suggestions:-
1. Add favicon- It adds legitimacy to your site and helps boost your online branding as well as trust from potential consumers. They are an immediate visual marker for the website which enables easy and quick identification for web users as well as unifies all of the various browser components into a well-branded browsing experience.
2. After displaying collection on the homepage. You should give Product Recommendations by personalizing the consumer shopping experience through gathered data, you can give better suggestions to your customers, which will then increase the likelihood that your customers will purchase a suggested product.
3. You should maximize engagement on your store which will help you to reach and capture maximum customers easily. Also, if your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention. These are some ways you can increase the engagement on your store:-
These are some strategies that will help you to increase the conversion and retention rate and will build a loyal customer base for the long term.
If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
there have been a lot of good points already and I just want to add on a couple things:
Wish you all the best with your store!
Thanks for the feedback! I really appreciate the time and consideration, I am actively updating my page accordingly. Please forgive me also, I am learning as I go with website development. A couple follow-up questions:
re; 2. Variant presentation, specifically using badges and list out all the variant available. Can you elaborate? Are badges available in shopify default settings or does this require a app or development? Can you also provide a example (from other website, etc.?).
Once again, thanks for the feedback!
The pleasure is mine! Happy to help you.
I did vist your store and you have great products. I have below suggestions to help improve your SEO.
I notice that you have given a very generic name to your collection. I suggest you add a product type-specific name to your collection example: Howard crew neck sweatshirts. Also, add the product type in the product title and product URL. example: your product URL should look like https://www.corindemarco.com/collections/heritage-crewneck/products/xxx-hampton-institute-heritage-c...
and Product tile should be 1930 HAMPTON INSTITUTE HERITAGE CREWNECK SWEATSHIRT.
I did a flare check on your site you have 16 results indexed by Google. you have 18+ pages. You can submit your sitemap regularly to major engines, or consider using a convenient tool like flare that offers many other major benefits.
Hope this was helpful.
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