Feedback on store welcomed

[NZPETSRUS]

Hi there Shopify friends

I Would welcome any feedback and suggestions on my store. I’m new to dropshipping and seem to be struggling to attract customers.

Pretty please would love some help

Thanks Anntoinette 😊
My URL
https://nzpetsrus.com/

I also have started a Facebook and Instagram presence. FB is doing well but can’t seem to convert them into sales 😩

Much luv for any help

[Sudipta · Accepted solution]

Hi Nzpetsrus, 

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

Header & Footer :

Customize your header and footer with specific functionalities. Your header should offer a good logo and favicon matching to your brand, smart search bar where people can type in the products they’re looking for.  Example of Good Header 

Also, create a slide out cart, a cart icon with item calculator and let your social links open in a new tab so your customers don’t have to leave your store to check your social media pages. Footer can be more professional, functional and responsive with payment badges incorporated in it and your newsletter must be highlighted so people who follow can have the your brand can subscribe to receive more updates.

Home Page :

A lot can be done to your homepage to make it more informative & attractive. Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows, featured collections, display instagram feed and make your homepage SEO friendly to increase your site traffic and conversions.  Example of Nice Home page  

Collection Page :

Your customer views this page to have an in-depth view of the products and services you offer. Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views,,2nd image on Hover, announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.  Example of Good Collection Page 

Product Page :

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page 

I’d suggest you to try our all-in-one app, MS Complete Cart Customizer that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.

Cart Page :

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. You can also install the all-in-one MS Complete Cart Customizer app If you want to get all these features and more in 1 app so you can easily reduce cart abandonment & improve conversions.

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.  Example of Good Functional Cart Page

Integrations on your store :

How do you plan to monitor your site performance and track conversions? 

Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks  on Google. 

Besides these tracking methods, make sure the following is included on your store:

1. Include live chat option that is visible on every page of your store to keep your customers happy and retain them.
2. Security trust badges must be there for authenticity and sale pop up for creating the urgency for the buyers to buy the products
3. There needs to be a strong color coordination among all the colors used on your store. Try to use the same or similar colors used in your logo throughout your store and in the social media business page banner or cover picture you create.
4. Create a sense of urgency with countdown timer, ‘only 1 left’ features  and promotional banners highlighting ‘sale expiry’.
5. Ensure your store speed is optimized. You can do this by checking your google page speed score. Minify codes that are redundant or apps that are slowing down the site speed.  Make your site mobile-friendly. Sample
6. Remove the ‘Powered by Shopify’ icon in the footer section to make your store look more professional.
7. Optimize your user experience with easy navigation, proper spacing, alignment, font and color coordination.

Hopefully I managed to help you. Hope your store starts getting sales and conversions very shortly.

Good Luck :)

[neha-sparq]

Hey NZ Pets R Us,

The logo needs to be reworked on. Try using different color combinations and font styles for a more professional look. Other important points for store optimization are listed below:

1. More social links need to be added apart from Facebook and Instagram for better connectivity.
2. All discounted items need to be placed in a seperate "Sale" section.
3. Reviews need to be added below each product to improve customer choice.
4. Testimonials and Instagram images need to be added for better brand promotion.
5.  You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
6.  Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
   Check out the features live here.
   You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wish the store becomes capable of converting visitors to customers shortly.

Neha :)

[NZPETSRUS]

Ever so grateful for this awesome feedback. Thank you so much for taking
the time to assist, I was just about to give up. Lots to learn and
certainly appreciate any feedback and advice.

Once again, many thanks
regards
Anntoinette
NZPETSRUS :)

[Sudipta]

Welcome Anntoinette :)

If any other help need let us know. We will happy to help you out.

Thanks!!

[AiTrillion]

@NZPETSRUS , Ads will help you get more and more traffic but you have to make sure that your store is engaging enough to capture visitors and convert them into paying customers. Engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term. You have stunning products in your store but you are lacking in engagement features. Add reviews or testimonials on the homepage. It increases SEO ranking and helps in building trust with other visitors. 

 Start using a loyalty program and referral program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more.

This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.

If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.