Feedback on store

[NickC_1]

Good Morning/Afternoon

I'm just after some feedback as to why my store may not be generating any sales? 

performanceboxinggear.com

Kind Regards,

Nicholas Cusick

[NickC_1]

performanceboxinggear.com 

is the store 

[MS-WEB-DESIGNER]

Dear NickC_1

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

• Header - Have a sticky header and a clear search bar to help users locate the products they're looking for. Example of Good Header
  
• Custom search - Customize the search icon with a toggle effect so the search form slides out when user clicks on the icon. Makes your site look neat.
  
• Add to Cart icon - Prompt users to direct add products to cart without visiting the cart page.
  
• Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
  
• Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  
• Balancing color ., font images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
• Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  
• Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
  
• Add product reviews as most of the customers read the review before purchasing the product.
• Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
  
• Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store.
  
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  
• Promtional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page 
• Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
• Proper setup shipping, taxes - Set up shipping and taxes options for different areas/countries or for particular products.
• Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
• Do some Basic On Page SEO
• Index your product at Google
• Use Google shopping ads and other sales channel like amazon,instagram shop, FB shop etc. for sale and traffic

If you need help please contact us at https://www.task4store.com/pages/contact-us

[Aizada]

Hi @NickC_1 

I think it is a great time for your type of niche to skyrocket! Since the fitness clubs are shut down almost everywhere for an uncertain amount of time, people are buying home gym things a lot. I have noticed a lot of them are sold out on Amazon.  So it is the time of the smaller businesses to shine :) 

As for the site itself here are several things I recommend changing 

-On the https://performanceboxinggear.com/collections/all page make sure you showcase more products without having to click on the next page. 

-Add an add to cart button on the product page in case if a person is willing to buy several items 

-Write more detailed product descriptions 

-The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand on it? Does that mean the product is bad? 

Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.

-90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is a social proof. In my opinion that is an essential of every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well. 

For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. There is a free plan available.

 Hopefully, I managed to help you. If so, please let me know by liking this post. 

 Take care and stay healthy <3