@PawsnHydrate
I just reviewed your website. I have noticed a few things that you might consider taking to make your store better.
Featured Images: The featured image captures the first attention of the user. Create good quality featured banner images with interesting taglines to captivate user attention.
Homepage: Homepage could be better and more organized. Homepage content should be strategically decided. You can add sections such as ‘Customer testimonials’, ‘Latest news or blogs’, ‘offers & discount banners’ to engage new customers.
Web-Fonts: Adding different fonts can completely change the balance and tone of the design. Ensure text is user-visible while web fonts are loading. Choose a font that is easier to read even from further away.
Product Page: Product description formatting could be more organized. It should be nicely spaced so that buyers find it visually appealing. Think about how you can concisely convey and highlight the most important information.
Write a review - This is a great way to win customer trust by providing them authentic reviews of the product so add write a review section on your website and display it with the aggregate rating.
Live Chat Support: A website with no live chat is like a store with no sales assistant. Start a conversation with your visitors and turn them into happy customers. So integrate live chat support on your website.
Speed Optimization - To increase visitors you need to work on your website speed as I am seeing it is very low i.e 09%. It should be above 65-70%. Also, you need to optimize website images. It will improve the user experience. Fast page load time will also boost the website’s crawl rate.
Ads: If you want to increase sales I would recommend to start off Facebook or Google Shopping ads. It becomes easier to get conversion faster and grow your business with the help of Ads.
I hope you like my feedback!!! If you have any questions, don’t hesitate to ask!!
Thank You!
Hi @PawsnHydrate,
Hyde here from Shopify. Great work on the store!
You've put in lots of hard work and it has paid off, and launching a store is never easy, so well done. I do have suggestions, which I think may help make your store the success it deserves to be.
- I'd recommend making your logo larger and more prominent. Your logo is the symbol that you want to brand into your customer's mind.
- You seem to have a product listed on your storefront, however, you've opted for a right-alignment for the text, which isn't very intuitive and isn't very aesthetically pleasing.
Perhaps you could consider removing the description from the homepage and opt instead to include an entire section with an explanation of your product and your mission:
You might want to plump out your About Us page, to give Google more content to crawl and therefore rank your site:
- About Life is Good
Life is Good show the backstory behind their brand, their history and lets their customers know who they are! They also show their mission statement to be uplifting and positive whilst encouraging their customers to engage with them on social media using the hashtag thisisoptimism.
- About Johnny Cupcakes
Johnny Cupcakes shows the roots of his brand and what drove him to create it. This personal story about seeing his parents struggle inspiring him to be an entrepreneur and his own struggle with learning difficulties speaks to his audience.
Creating a blog will provide you with content to share on social media, and will garner trust with your customers, establishing you as an authority. There's more on that here: Why Every eCommerce Business Needs a Blog.
You could also consider adding a video to your store - people respond to moving images and this is why it's important.
I hope this all helps!
All the best, Hyde
