Hope everyone is going great, because i'm struggling here a bit on my end.
I'm currently advertising my product page on facebook and instagram and i'm content with the amount of clicks I achieve a day (CPC of $0.30). I average 120 sessions a day but I haven't got any sale.
- SEO Optimized
- Page Speed Optimised
- Clear and Good design
- Social Proof - Reviews
Thank you in advance for helping me out...
I'll be very grateful.
I have just visited your website, overall, I think it is quite pretty. You put a lot of effort into making it, right :)
Here are some suggestions to help you improve your conversion rate and get more sales:
1. Make sure your ads are targeting your right people
Actually, your high traffic does not always mean that you can get more sales. The important thing is you need to ensure that the people who see and click on your ads are your potential customers. Now, you should analyze the source of your traffic? Who are they? Who are your prospects? If not, you need to improve your ads.
2. Improve your landing page
You should make the page that people launch after they click on your ads more attractive. For instance, you can add a Countdown time to encourage your website visitors to quickly buy your product before the sale ends. You can use the page builder app to build your beautiful landing page.
3. Create an About us page
To convert website visitors into your customers, you need to have more engagement with them. One of the good ways you can do that is creating an About us page to tell them who you are and why they should buy your products.
4. Improve your Contact us page
When the customers can quickly get answers to their questions, they will more trust you, and willing to buy your products. So, you need to provide more contact options such as your phone number, email/physical address or live chat.
Hopefully, these above feedbacks are helpful for your store! <3
About page is key. I've done heat map testing and found it's a highly clicked nav link if placed in the header - people want to know who they're doing business with.
That is a chance to connect with your audience and build customer loyalty (if they resonate with your message / reason for existing).
I would work on getting a professional logo with a nice graphic. The graphic will help your brand be more memorable. Having a nice graphic can also quickly portrays an idea about what your brand is about.
Add this as a favicon too.
I would remove this:
Even if it was working, I've seen these and it feels like AdSense and lowers the perceived value of your website. From the customer's point of view, "why are they showing me random products from other sites".
For long term success work on building a brand and an audience that vibes with your brand values / products.
If you want people to sign up, let them know why they should sign up, or what they're getting. "Sign up for the latest news, offers and styles" doesn't really mean anything... you might consider something like "Sign up to our VIP list to get 10% off your first order".
I did a flare check on your website, you have 2 results indexed by Google. But your website has way more pages. Before you think of ranking you should ensure your pages are found (indexed by Google). So I would suggest getting your pages found by Google, Bing and other major search engines will be beneficial to you in terms of generating sales from organic searches.
You can submit your sitemap regularly to these major engines, or consider using a convenient tool like flare that offers many other major benefits.
Hope this was helpful.
Do you think pricing plays an issue?
In my mind, if visitors know about your products (through marketing) and they come to your site, possible reasons they wouldn't buy would be:
1) Didn't like product catalog/ product detail page - which doesn't seem to be the case as I liked it
2) They think they would not get proper customer support (quality of product, return policy, shipping cost, etc)
3) Price you have kept in catalog is not serving their RoI (value minded).
Currency converter should be placed beside the search bar and cart instead of being placed above them. Apart from it, Favicon, which is quite crucial for site identification is also missing. Some other suggestions of mine for store optimization are as follows:
May the store optimization help you achieve loads of sales.
Have you tried the Loyalty Reward program? It helps in converting visitors into customers.
Also, you should try using marketing tools to increase conversions. In eCommerce, you cannot contact to the customer directly so it's important to build a relationship with customers which can be done by some essential marketing tools.
Referral Marketing is a good strategy to bring sales and build a loyal customer base.
Chatbot or LiveChat. You should welcome new visitors, boost your customer engagement, deliver personalized recommendations and much more. Give customers instant answers 24/7 with the help of the live ChatBot.
Web push notifications. You can reach your customers without getting their email address and win them back.
If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.