Feedback to my store

Highlighted
New Member
1 0 0

Hello guys,

 

I need your honest feedback. I founded a new T-Shirt Onlinestore and get no sales. My favourite area where I want to sell are Germany and Austria. I placed advertisment in facebook and instagram and generated views and clicks but actualy I haven´t won any new customer yet.

 

Do I have a wron layout (theme) for my shop? What can I improve to get sales? Any other feedback for me?

 

My Shop

www.wunderladen.at

 

Thank you in advance for your feedback.

Stefan

0 Likes
Shopify Partner
954 46 136

@lanzelot

Your store looks captivating. You should make your store interactive to get more conversions and sales. Ads will help you to get traffic and a good amount of visitors to the store and for converting that traffic into sales, make sure your store is engaging enough to entice your customers.

 

- Give Loyalty points and rewards to the customers. Use Email marketing, customer segmentation which will help you to send targeted emails with workflow automation. It will help you to increase conversions and sales. Also, you can give rewards to your customers. Add web push notification to send updates to your customers even when they are not on your store and without getting their email addresses.

These strategies will help you to convert your traffic into paying customers and will reduce the bounce rate.

- Add a chatbot to make sure you never lose any of your customers

- Also, the countdown timer will help to increase the curiosity amongst the customers to purchase a product.

Loyalty points can be given on activities like signing up, allowing for push notifications, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.

 

If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

Sachin D | Shopify Growth Expert @ AiTrillion

- Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- 13+ Shopify Apps launched on app store.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
0 Likes
Highlighted
Shopify Partner
236 22 88

Hey Stefan, @lanzelot 

 

Wunderbar! Your site is very neat and easy to browse in. You did great job at telling your customer what you are offering right away.  

I have been exploring your site for a little while and here are a couple of things you might want to keep in mind when having an online T-Shirt store. 

 

First, you have to be aware that selling T-shirts is not unique. Roughly saying, probably 15% of Shopify stores sell in that exact same niche. Be ready to face lots of competitors even if you are aiming for Germany and Austria only.  Make sure you work on your business plan and understand for yourself why a person has to buy a T-shirt for almost 20 Euros instead of going to local Primark? Once you have that set, let people know as well. Highlight your advantages and why it is the best thing a person can find online. 

 

When you have that, you can adjust your site to that. 

 

1. The very first thing you want is a positive user experience. For that, make your site user -friendly, add some tools to ease the process of purchase. 

Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing foe a company is the customers:) 

Add reviews to create social proof on your site. I would love to read other people's opinion on the product before paying for it. 

Use Growave for Reviews and Social Login for free:) 

 

2 Think about the prices. 

I think you understand that there are brands that sell T-shirt for 5 bucks. Find something that distinguishes your brand from them. Also, consider adding a bigger variety of clothing, such as baseball shirts or baggy T-shirts, something that is trendy now. 

 

Note: Add Shipping Policy. (Maybe you have one, I could have missed it)

 

P.S. In the About u section, I love how personal and sincere this line is 

Du siehst hier nicht unseren Firmensitz, sondern das weltberühmte Schloss Schönbrunn, im 13. Wiener Gemeindebezirk. Aber wer weiß, was uns die Zukunft bringt. ;) 

I recommend adding a little photo of your team. 

 

Hopefully, I managed to help you, if so please let me know by liking this post. 

 

I wish you viel glueck! 

 

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more 

Increase conversions with ease here
0 Likes
Highlighted
Shopify Partner
1440 89 306

Hey Wunderladen,

"New arrivals" should be a part of the main menu for keeping customers informed regarding the latest trends and designs. The "Discounts or Free shipping" offers should be highlighted in the center of the header template rather than the left corner. Other important observations regarding store improvement are as follows:

  1. The logo as well as the sidelinks like Login or Create Account and Shopping cart should have first letter capital.
  2. To avoid the excessive white spacing on both sides, the central banner should be full width.
  3. Logo is quite simple, which can be made more professional by changing font style and adding an impression of graphics.
  4. "Twitter" and "Linked in" should be added to the footer social links for better customer association.
  5. "Sale" section should be a part of the main menu for keeping all discounted items together.
  6. For helping the customers decide better, product reviews are a must below each item.
  7. Instagram images and Testimonials help in instant brand promotion.
  8. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  9. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparqs Free Starter Plan for upto 1000* products.

May the store become capable of converting visitor traffic to customer sales very soon.

Neha :)

 

 

 

Sparq is a fast and beautiful search solution for Shopify store owners. It allows store owners to upgrade their default search to an extremely fast, more user friendly and feature rich search
0 Likes
Highlighted
Shopify Expert
278 14 54

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

 

HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
    Example of Good Collection Page

 

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
  2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example

    This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
    Example of Good Product Page

 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
  3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
  4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

 

  1. Sticky Add to Cart Bar and Buy Now Button
  2. Sticky Checkout Bar
  3. Sticky Cart Icon
  4. Quick Buy Button
  5. Free Shipping Bar
  6. I Agree to the Terms and Conditions Checkbox
  7. Gift Wrapping
  8. Delivery Date Picker
  9. How Did You Know About Us
  10. Additional Cart Notes
  11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

1 Like