"Main" button in the main menu should be renamed as "Home" which is more logical. A unique header template should be created for highlighting discounts and shipping offers if any. Other important observations regarding your site are as follows:
May the store optimization help you get the right path to success.
Hey @Tigs , here are some suggestions:-
1. Add a call to action button like 'shop now' or 'click here'. Call to action button increases the chances of getting sales.
2. You should add a newsletter subscription pop-up.
3. To reduce the abandoned cart rate you send abandoned cart push notification and abandoned cart email and when the customers come on your store you can reward them with loyalty points. This will help you to reduce the abandoned cart rate and will recover it.
4. Start using a loyalty program. The loyalty program will help you to entice your customers and will turn the visitors into paying customers. The loyalty program helps in increasing sales and conversions and will also retain your customers.
5. Make your store engaging and interactive which will enhance the browsing experience of your customers.
If you would like to implement these features you can install AiTrillion.com . It has all the features in a single app. You can check it out.