Hi Ladies & Gents,
Obviously, I like to ask you for feedback on my store. Long story short, I did quite a few improvements since the last time but I don't manage to get any visitors unless I pay top dollars, however even these don't turn into sales. At the moment, I'm just burning the money but it doesn't feel right.
Any help/advice/recommendations will be greatly appreciated.
I definitely would agree with your decision to hold off on putting any money into this until you've settled everything that needs to be settled.
There's a lot to go over, so I kind of want to get some general points across before going into specifics as that would make more sense:
So, before making any further changes, I'd:
Once you've done that, you could repost your website link for us to give more feedback! Definitely don't give up or get discouraged.
Thank you for reviewing and providing your feedback. It gave me a lot to think about and definitely will review these points.
However, I like to give you my thoughts on your reply. So please correct me if I'm totally wrong since I value your arguments.
So yeah, these were my thoughts and approaches with the store, any comments are very much appreciated :)
On second thought: I went over the idea of changing the store name and I came to the conclusion that Panda sounds pretty much Chinese and could be associated with cheap products and like you mentioned, it does not sound something you would link o Jewellery or Makeup.
The bummer is, the extra cost to secure URL and change email address etc but better now than later.
Hi there Big Panda,
I feel for you - it sounds like you'd need to revise your ads before optimizing your website. I'd recommend pausing the ads for now and setting them up again from the top: by redefining your audience, performance goal [reach, traffic, conversion], and also starting with $5 per day cap. Once you see a particular campaign is driving sales, you can increase the budget to $10 a day, and then more. Also, as you started getting traffic, make sure to run retargeting campaigns, set to target visitors to specific pages [i.e. product page] with specific offers. With Facebook ads, unless you are laser-sharp specific, the ads can be costly.
Hope you found this helpful, if so please click "like" below to let me know :)