Feedback would be much appreciated

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Tourist
8 0 0

Hi Ladies & Gents,

 

Obviously, I like to ask you for feedback on my store. Long story short, I did quite a few improvements since the last time but I don't manage to get any visitors unless I pay top dollars, however even these don't turn into sales. At the moment, I'm just burning the money but it doesn't feel right. 

 

Any help/advice/recommendations will be greatly appreciated.

 

https://www.bigpanda.com.au/

 

Thank you

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Trailblazer
121 13 43

Hi there,

 

I definitely would agree with your decision to hold off on putting any money into this until you've settled everything that needs to be settled.

 

There's a lot to go over, so I kind of want to get some general points across before going into specifics as that would make more sense:

  • Your name. Why did you choose Big Panda? I think that's a very cute name, but it doesn't make me think of sparkly jewelry or pretty much anything else on your website. The panda motif shows up twice or so for your products and pretty much nowhere else on your website. A store's name is important because it is literally the first thing your website visitors will see and you want to convey the right message. You don't have to be extremely literal but it's important to pick a name that "matches."
  • You're selling jewelry, makeup, and other miscellanies accessories and home items. You're tapping into a bunch of niches that are huge and oversaturated on their own with little to no overlap. I would strongly recommend focusing on a niche and getting rid of most of your products. You can pick what you feel most passionate about and concentrate on that. Makeup is hard to sell because makeup brands have done an amazing job at establishing brand identity and customer loyalty. Why would someone pick your products over a Kylie Lip Kit, for example? There's more leeway with jewelry but not by much and it's still very saturated, especially when drop shipping. If I buy jewelry, I go to Nordstrom or Etsy, and I know a lot of people think similarly, even if they're just buying from Forever 21. Not only that, but you have tons of inventory. 14 product pages for jewelry, 7 for makeup... it's a lot to go through, especially when your store doesn't really have a theme.
  • There are a lot of dropshipping giveaways on your website. The prices, the product images, the shipping time... I would customize everything as much as possible in order to build credibility with customers. It's kind of like taking your time making a homemade gift as opposed to giving someone a notebook from Target with the tag still on. People, customers, want to feel appreciated and special.
  • Your website design feels a little outdated. I'm not familiar with Shopify's themes, but I'm sure someone could give a recommendation. 

So, before making any further changes, I'd:

  1. Narrow in on the niche and find the right products.

Once you've done that, you could repost your website link for us to give more feedback! Definitely don't give up or get discouraged. 

Marketing Specialist @ ShipMonk
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Tourist
8 0 0

Hi Beaships,

 

Thank you for reviewing and providing your feedback. It gave me a lot to think about and definitely will review these points.

However, I like to give you my thoughts on your reply. So please correct me if I'm totally wrong since I value your arguments. 

  • I choose the name since it is easy to remember and it has some cuteness to it. My intention wasn't to build a business around the name. If I would start labeling the products with Big Panda, it would have a totally different impact on you or any visitor but this is my long term plan. I do agree that a brand name should match the products especially if the company manufactures them. Anyway thanks for outlining that, maybe I rebrand in the future. Thanks for outlining that.
  • Yes, the store focuses on Jewellery and Makeup since I believe these are things needed when dressing up. As far as I know, people(including myself) prefer to buy things in one place, instead of going to different stores and this is what I like to focus on. Some might go for a new necklace and sees a new makeup product on the very same page. It's like going to the shops and they got different departments within one store and at the checkout, they get the candy and chocolate bars. So the customer goes there for product A but might see something else he/she needs and decides to buy product B at the same time. You know where I'm coming from? Maybe my thinking is a bit oldschool and outdated? Let me know.
  • Oh and I also think, having "a ton" of products is more beneficial than having only a few. I reviewed quite a few online stores for beauty products and jewellery and they got thousands of products, while I got less than 400 or so and they are categorized. Personally, I don't buy anything when the store is a bit empty or has only a few pages per category. It doesn't give me much trust in the store. Sure if the company is selling a specialized high tech garden tool, I would probably buy.  However, you mentioned Etsy and they got 250 pages for jewellery alone and each page has 60 products listed. Maybe I misunderstood you? 
  • Regarding the dropshipping giveaways, would you please recommend how to do that? It's quite difficult to create customized content without buying every single item yourself first but shipping times are out of my control. I do prefer epacket shipments but from my experience, they can take a while as well. I do intend to get personalized/customized packaging but that's also long term since it requires investment and suppliers but most importantly customers. 
  • About the theme, I wanted a clean and organized theme with a familiar design for the customers so that they don't have to get used to a new format. So I choose this premium theme called District and the support is amazing. However, if you are talking about the design/style/look of my page then please I'm open to suggestions. I'm no designer by far :)

So yeah, these were my thoughts and approaches with the store, any comments are very much appreciated :)

 

Cheers

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Tourist
8 0 0

On second thought: I went over the idea of changing the store name and I came to the conclusion that Panda sounds pretty much Chinese and could be associated with cheap products and like you mentioned, it does not sound something you would link o Jewellery or Makeup. 

The bummer is, the extra cost to secure URL and change email address etc but better now than later.

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Shopify Expert
1062 50 316

Hi there Big Panda,

 

I feel for you - it sounds like you'd need to revise your ads before optimizing your website. I'd recommend pausing the ads for now and setting them up again from the top: by redefining your audience, performance goal [reach, traffic, conversion], and also starting with $5 per day cap. Once you see a particular campaign is driving sales, you can increase the budget to $10 a day, and then more. Also, as you started getting traffic, make sure to run retargeting campaigns, set to target visitors to specific pages [i.e. product page] with specific offers. With Facebook ads, unless you are laser-sharp specific, the ads can be costly. 

 

Hope you found this helpful, if so please click "like" below to let me know :)

✅ Get complete website audit | Click here: https://www.rockpapercopy.com/critique/

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