Trevor the Guru here!
I've taken some time to review your site, and have some suggestions and tweaks that I think your site could benefit from. I'm going to dive into them in a list form below to keep things organized!
Home Page Suggestions:
Starting up an online business starts with building your brand image, which consists of marketing, and getting your name out. This can be done through a variety of different ways, however the post popular methods are through Facebook Ads, and Google Adwords. Shopify has an extensive list of marketing blogs that can help you grow as a business. You can also check out Oberlo's marketing blogs as this is geared more to dropshipping!
I hope you find some usefulness in the suggestions that I've provided above, however, if you have any questions please don't hesitate to respond back and I'd be happy to help!
All the best,
Wow that is amazing I’m so grateful for you taking the time to review my site as it really does help, all your suggestions make perfect sense. Im brand new to this and have been teaching myself along the way and sometimes its easy to loose site of what I should be doing, so your advice is muchly appreciated
any other theme colour suggestions and with the logo do you think I should start again with that? I stare at them too long and after a while I don’t know what even looks good anymore haha
Trevor is spot on with his advice. Credibility is king and without it people will not trust you. Unfortunately there are so many dropshippers on Shopify that are advertising on Facebook. Some of these are absolutely crushing it and the others barely know how to advertise and barely know how to build a store.
You need to focus on having the user experience spot on before you go to market. Check out BIG etailers to get an idea of what professional looks like.
If you do not pay attention to the customer experience they certainly won't pay attention to you. It's not hard to make your store look amazing. Check out one of mine www.velocitybicycleco.com It's not amazing but it ensures the customers see a professional store.
Another point on customer experience, if you provide a poor experience for users off Facebook you will be penalised. Facebook cares about the types of businesses it allows to advertise and it will become harder over the coming months for people that aren't taking it seriously.
Once you have cleaned up the store so it looks professional be sure to focus on your retargeting funnel before running your top of funnel ads. This ensures that anyone that does see your store is being followed up, they get the opportunity to fall in love with your brand enough to purchase, and hopefully with amazing customer service will become repeat buyers.
I'm happy to hear my suggestions helped! Shopify has a motto: "Make Commerce Better for Everyone" which means we want to ensure our merchants have the resources to make their businesses grow and succeed. This is more of a creed to me as I'm a business owner myself so I know how easy it is to get lost in those videos and to try to take in all the knowledge they have to offer, so you're not alone on that front!
As for colors, I would try to stay closer to white, blue or softer toned colors that suite your products. I came across this great blog post back in the day titled "How to Use the Psychology of Color to Increase Website Conversions" that I think would be a great resource for you. :)
In my personal opinion, I love your logo. It has an elegant appeal and is in tune (pun intended) with your products! For this, I would just look into making it a bit smaller to help bring down the size of the header.
Hope this helps!
All the best,
For security reasons we're unable to provide our personal emails, however, I'll shoot you an email from firstname.lastname@example.org which will be connected to my name so any reply will come directly to me. In full transparency, I'm not sure how much help I'll be, but I'm always up for a challenge. :)
Thankyou so much for all your time and advice
i will be putting all your advice into practice, I’m also going to remove all my products and take the time to edit each one properly as I’m adding them, which I know I should of done at the time but these are all learning curves
Just one more quick question if you don’t mind, do you think I need to narrow my niche?
Narrow your niche in terms of products you're offering. Say focus on mugs, or apparel. Once you have that sorted you can go about making your store look amazing. Once it looks good you can focus on all sorts of niches with those mugs, everything from Photography to Ghost hunting.
If you check out Storehacks.com (my blog) (selfish plug) I will be launching a store on Monday with a partner and we will track its way to success. We are focusing on POD Jewellery.
As for guidance, we all need it from time to time :D