Hey Terri (@Arnte75--),
I've taken a look through your store and have some feedback for you.
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram.
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here:
Your main issue is you need sales so here is what I would do if I was in your position.
I’d start local.
I’d connect with other small handmade businesses in my area and ask if they want to collaborate to put together gift baskets. You’d add a piece of jewelry, they might add a candle or a handmade card, another person might add a bath bomb, etc.
I’d post online to local community Facebook pages, marketplace, join any handmade groups, etc. If there are online markets I would join them and definitely in person when they are up and running again.
I’d also approach local gift shops and flower shops to see if they are interested in carrying a selection of your products or collaborating with you.
With everything you do locally, make sure to include a business card with a discount for their next online order. This will create awareness that you have an online shop. Here is how to create a discount code:
You could also offer incentives such as free local delivery:
If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. Here is a video on how to add a free review app to your store:
Another thing you could do for marketing that would help you expand outside the local umbrella is to create videos of you making your products. You could either make them tutorials, teaching others how to make jewelry, which could potentially lead to a different type of income for you (a course) or you could do a voiceover and talk about something you are passionate about that will resonate with your target audience. This can be jewelry care, stories behind your pieces, something about you personally or etc. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hope you are doing good.
This is Anni from MS Web Designer - TOP Rated Shopify Experts based in Singapore. We would like to provide some recommendations based on our seven years of experience in providing solutions to over 10000 active Shopify merchants.
We have reviewed your store, and some changes can be made to make your store more professional and attract more customers. Here are they:
The home page:
1.The navigation menu should be smooth for proper guidance.
2.The text, fonts, colors, and spacing should be managed properly.
3.Too much white space should be avoided.
4.The products can be showcased in an elegant manner, either in a carousel or in a gallery manner.
5.USP (unique selling proposition) should be highlighted to gain confidence from the customers.|
6.The trust badges should be added to ensure the trust.
7.The footer could have been more elegant with proper design and color.
The collection page:
1,Addition of quick view button.
2Mouse hover second image to smooth visualization.
3.Addition of product reviews with star rating options.
The product page:
1.Addition of sticky add to cart for better functionality.
2.Review sections needs to present
The Cart page:
1.Add Trust badges
2.Add Terms and Conditions
Do On page SEO for better conversion.
Check this apps:
1.Free app from shopify app store for terms and condition
2.Voila Shopify app adds a highly efficient cart feature, proven to reduce cart abandonment and boost sales. (Shows multiple Discount coupon code on cart page)
Best of luck for your store.
- In the footer menu, add privacy/ shipping/ returns and refund policy.
- Issue with navigation - Make your store easy to navigate. Add a sticky header with a drop-down menu. If your store will be easy to navigate it will help you to reduce the bounce rate.
- Add a section of product reviews on the product page.
- Add a review carousel on the homepage. It helps in building trust with other visitors.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor an exit-intent popup with attractive offers and coupon code to complete the purchase.
- Add a referral program. A referral program can help optimize your sales cycle, help you produce quality leads, and take your marketing efforts up a notch. People are more like to make a purchase when a product is referred by any friend. You can boost your marketing ROI and drive conversions with referral marketing.
- You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
To add a countdown timer, referral program, and exit intent popup you can install all in one app AiTrillion.
P.S- Free plan available, you can install AiTrillion for free here.
I had look into your website, I observed few points on your website. Which helps in increasing traffic
->Add Testimonials: Testimonials give customers confidence in your product. They can resolve a customer’s primary concerns, make them feel good about contacting you, and solidify their decision to buy your products. Add testimonials in footer of home page.
->Return policies: And trust is very important for website, So You can build trust by providing genuine information as store policies like refund and privacy in the footer part or header part of your store under home page, having a well-thought-out return policy clearly displayed in your store is key to attracting and keeping your customers. Simply You should give confidence to your customers.
-> Credits :You can start giving dedication focuses to your customers on various credits like joining, subscription, making a buy, taking into account message pop-ups, sharing or following via web-based media mean referral rewards. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. This energizes rehash buys which expands deals and helps in holding your customers.
->Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
->Product Review: There are no reviews on the products. Add customer review , so that customer can review on your products. In product page place product review.
->Wishlist : Add 'Wishlist" button beside add to cart . Wishlist will helps us to send emails to customers to drag his intension towards item and make him to buy.
->Recently viewed items: Many customers want to view previous items. If it’s too difficult to view again previous items, they will likely frustrated, and may not purchase anymore. Better to add recently viewed items in product page
->Social login: I would like to suggest social login page like login with facebook, instagram , google ,linked in and twitter. which helps the customer to login easily .
->Videos: You can create a videos on your products and these also you can share on social media pages daily, this will helpful for your conversions.
Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Customer Account Page. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.
Hope this will HELPFUL!