This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for over 100.000 active Shopify merchants.
I have just explored your website and I realized some plus points of your website:
However, I would like to make some suggestions so that your store could have more traffic and the conversion rate is increased accordingly.
First and foremost, you should check your store speed here, and improve which parts now cause low page speed. Per checking, your website score is 23. I regret to say it is lower than expected.
1. Home page
Resize the header
As you can see in my screenshot, the header takes up ½ space of the page on my laptop’s screen. Thus, it is not easy for your customers to surf your page, and they can easily be impatient then drop the page.
To fix this problem, I think you can consider moving the favicon to the position of the search bar and put the search bar on the right side and on the same line with the Account + Cart icon
The slideshow here is not autoplay and not auto rewind, or maybe because the autoplay speed is so slow that the customers might think there is nothing to explore and then skip. Moreover, the slideshow should have a more outstanding CTA button, because you see, the button text now is easily overlooked.
This section should be more well-designed so that the Product Title and Product Price can lay on the same row. Also, I think the Product Price should look different from the Product Title.
To improve the conversion rate, all CTA buttons should have the same styling
I highly recommend that this testimonial section should be shown on the homepage, so the customers can read and get more in touch with our products
With PageFly, you can use third-party review apps such as: Loox, Yotpo, or Judge.me, etc to show testimonials in a professional way. PageFly integrates with these apps very well.
2. Product Page
=> What helps you to build your store more easily, especially what helps you to build all the options I comment on above is a page builder.
It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
If you feel my answer is helpful, please LIKE it and mark it as a SOLUTION. Let me know if you have any questions.
- Increase the viewport of the store. The viewport is the user's visible area of a web page.
- Add a collection list on the homepage. Display all your collection on the homepage with thumbnail images.
- Add the ‘buy now’ button- it lets your shoppers purchase the products they want faster and avoid extra steps of the checkout process.
- There's a blank space here on the product page. Don't leave this much space.
- Add reviews and Q&A to establish authority and influence visitors with user-generated content. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A. Collect reviews and display them. It increases customer engagement. Refer to the below image.
- To reduce the bounce rate you need to make your store engaging. Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store. Even more astounding, this can increase customer retention by 7x times. This will clearly impact your retention.
86% of consumers will spend more if it involves a better customer experience. So, enhance the browsing experience with the help of customer engagement tools which will help you to reduce the bounce rate and increase the conversions.
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app.
P.S- Free plan available.
Just now looked into your website .try to implement following suggestions to improve your store
Add Testimonials at bottom of homepage. Testimonials are kind of like positive reviews from previous customers. The more testimonials you have, the more your visitors will assume that you must be a trustworthy company to increase sales.
No customer reviews on product page .Add it below product images
Rewards : The Rewards system is to attract the customers to stay connected with your product or service. If you want to win customer loyalty, then one sure shot way is to introduce the reward scheme. .
A good reward program has a significant impact on the shopping experience. Reward programs definitely add to good customer experience.
Incentivizing customers is a great way to persuade them to return and purchase from you again and again.
Customer loyalty programs have a very powerful and strong impact on customer retention which also has an impact on your profits.
You can provide rewards for Registration, subscription, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more
Wishlist are the great method of promotion that could possibly help you to achieve the desired traffic on your online store. It’s the less expensive and a lot more productive than advertising method to attract new as well as existing visitors. This results in having built-in confidence from your site to provide the best and most desired products
Recently viewed products
Social login also referred to as Social sign-in, helps users to sign-up on a third-party platform using their existing login information from social media networks like Facebook, Instagram, Twitter, etc., hence avoiding the need to create a new account. It is designed to simplify registration and eliminate the manual registration process so that it does not take too long for people to signup.
This is Puneet from unbundl.
I gave a look to your website specially in mobile view. Here are my thoughts:
Thanks. I hope these were helpful
This is Anni from MS Web Designer - TOP Rated Shopify Experts based in Singapore. We would like to provide some recommendations based on our seven years of experience in providing solutions to over 10000 active Shopify merchants.
We have reviewed your store, and some changes can be made to make your store more professional and attract more customers. Here are they:
The home page:
1.A favicon is needed to locate your website easily.
2. Extra white spaces in the Header should be removed.
3. The banner size is very small.
4.The trust badges should be added to ensure trust.
5.Testimonials can be added for building trust.
The collection page:
1.Addition of quick view button.
2.Addition of product reviews with star rating options.
The product page:
1.Addition of sticky add to cart for better functionality.
2.Add Review sections.
The Cart Page:
1.Add terms and conditions to avoid the legal issues
2.Add trust badges
Do Speed Optimization. Please check the speed score:
Speed Optimization is important because:
1.Slow speed decreases the conversion rate.
2.It affects the SEO ranking in Google depreciating your store’s visibility.
3.The functionalities get affected due to the junk codes present.
Check this apps:
1.Free app from the Shopify app store for terms and conditions
2.Voila, Shopify app :adds a highly efficient cart feature, proven to reduce cart abandonment and boost sales. (Shows multiple Discount coupon codes on the cart page)
Best of luck for your store.
I hope you are doing well! Have you implemented the suggestions and found the solution?
P.S- Free plan available.