This is our site
This is my first inhouse build, its been a steep learning curve!
I can't see the wood for the trees now and would welcome any creative criticism.
Congrats on getting your site this far. Great branding and logo so far. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Cal here from Shopify, thanks for reaching out to us. I've taken a look at your store, and you've done some really great work. I have a couple of points of feedback based on my own experience of it:
1) There are quite a few popups early on, including your instant message prompt and newsletter signup. I would postpone and silence those. You don't want your customers to be bombarded when they are trying to browse your landing page.
2) Testimonials are great, I would actually have them a little higher up your landing page if possible.
You have done a tremendous job on your site, and it's very hard to critique it. I did a quick speed test to make sure it's loading fast enough from different IP addresses around the world, and it's performing fine being ranked at 76 (http://bit.ly/31aoDxX). You could ask your web developer to look into improving this, but only the very slowest connections would struggle to load your page promptly.
What marketing strategy have you for the site? Have you an SEO strategy? Have you considered creating a blog section, to help improve your SEO, and you could use it to showcase new products, reviews, etc.?