Congratulations for your store!
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
I'm Richard - CRO Expert at PageFly #1 Shopify Page Builder. After a careful review of your store, I have the following feedback for your homepage:
1. Make your hero banner clearer:
First, your hero banner is blurry. Change it to a higher quality photo will not only help your store in SEO, but also create a better impression on the customers.
Second, your hero banner fails to reveal what your store is selling. "Your one-stop shop for all of your business needs" does not show clearly what your store offers. I suggest you mention your products in the hero banner. For example, adding shoe vendors, clothing vendors, etc.
Laneige US is a good example of a clear hero banner that you can learn from. Their image has a high resolution, and they display product images so everyone knows immediately they sell skincare.
Laneige US's hero banner
2. Re-organize your page:
I would suggest you move information about your collections up, right after your hero banner, and move the "Our customers" section to the bottom of the page. This makes it easier for customers to navigate since they need to know what your store offers first before diving into how your customers think about your products.
3. Make your menu navigation and search bar sticky:
For now, your menu navigation and search bar will disappear if I scroll down. Making them sticky allows the customers to search and jump to the collection page they want immediately, no matter where they are on the home page.
You can learn more about sticky header in section 3.2 of this guide. Even though the guide is for mobile, most tips are applicable to laptops as well. Best of luck!
I hope those 3 suggestions help. You can take a look here for more tricks to increase conversion rate on your home page. I wish you all the best!