Hello Michelle, I visited your store and observed a few interesting things
- visiting your site for the first time, I am welcomed with this portion of your page. On this portion of your page, you see the banner {Michelle's other closet} ----> the contrast between the text and the background, the color of the hair interferes with some of the text on the banner.
- Right beneath the banner there is a showcase of certain products from your store named featured collection. This limits the quick sale of choice to the store visitor. What you should rather do is to move up the list of collections section (shown below) so that at the outset the store visitor sees the different array of product available to him/her
You would also do well to open up your store to more channels; Facebook, Instagram, Twitter, WhatsApp and E-mail to engage your customers. So that your potential customers do not necessarily need to be on the web to reach but can reach you via these various social networks
Hi @michellesother,
I just had a look at your website. Good work! below are some of my thoughts:
I would suggest to check your check out process. Is there any hurdles? I would recommend to make the checkout process as simple as possible for your shoppers.
Homepage: I like your homepage but it could be better. Homepage design guides visitors around the website so content should be strategically decided. Instead of naming homepage sections as featured product in every part. You can add section such as ‘New arrivals’, ‘blogs’, ‘Top selling products or best selling products’, ‘offers & discount banners’ to engage new customers. Also add favicon on your store.
Mobile Score: Your google page speed score is only 30%. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.
Product Page: Product description formatting is a bit messed up. It should be nicely spaced so that buyers find it visually appealing. You can display the extended details using tabs rather than a chunk of text. Think about how you can concisely convey and highlight the most important information.Organize the collection of your product images. Insert images into carousels.
Write a review - This is a great way to win customer trust by providing them authentic reviews of the product so add write a review section on your website and display it with the aggregate rating.
Ads: If you want to increase sales I would recommend to start off Facebook or Google Shopping ads. It becomes easier to get conversion faster and grow your business with the help of Ads.
Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
These tweaks can really benefit your store! I hope you like it!!! If you have any questions, don’t hesitate to ask!!
Thank You!
Hi Michelle, if you like this response, I'll be glad if you could mark it as an accepted solution.
You can also improve your sales and understanding how your users behave on your products you can try out our product - Rendezvous Recommendation : It is a social recommendations app that helps your store visitors seek the opinions of their trusted connections. This means that your store visitors are more likely to convert into actual shoppers who buy from your store.
Social Recommendations have been known to convert better than an ad. The Industry average click-through rate (CTR) for ads in 1.9%. 1 in every 50 visitors converts to the desired action. Rendezvous Recommendations in 2019, converted 21% (1 in every 5 persons) to the desired action of clicking to buy the product in store.
As a merchant, you’ll be able to convert more of your store visitors into paid customers by offering them relevant recommendations using our AI recommendations engine. Our AI shopping assistant helps store visitors to discover, share, and get relevant options on items to buy in your store. You get instant revenue boost, recurring sales and store growth when you offer trusted social recommendations to customers.
You can customize your Rendezvous widget to match the theme, color, and style of your store - and it won’t reduce your page load speed.
You can also connect your store to Messenger to target your customers and sell more.
Do install the Rendezvous Social Recommendations App and let me know your thoughts on it.
