Hey there, @Dave0295
Bo here from Shopify Support!
Well done on launching this store, I understand that it is difficult to get this done and a lot of hard work goes into this. Let's take a look at your store to see how we can make some improvements.
So taking a look at your collection of products it does seem a bit random. You do not have that many products currently and the ones that you do have do not seem to go together. When you have a smaller collection of products you are best off keeping it as niche as possible. As it stands - if someone were to come to your store, the odds that they would find something that they actually want to buy is slim - whereas, if your products were similar in nature, customers that came to your store from an ad that you were running will see more of what they are looking for as opposed to stuff that looks randomly put together. I would recommend reading our blog "What is a Niche Market?" and our guide on choosing a niche and finding products here.
It may not seem it but product descriptions are massively important. When it comes to online stores, there are no sales representatives and so the products literally need to speak for themselves. Instead of listing your products' specs in your current format you should try writing descriptions that persuade the customer to buy the item. Why do they need this watch? How will it make their life better? I recommend taking a look at Oberlo's guide on writing a product description that sells here. This will also help you improve your SEO which will bring more traffic to your store organically.
I noticed that you have an About Us page, it is, however, very short and does not really tell your customer anything about your business. The About Us is probably the most underutilized marketing tool on Online Stores. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong impression on curious customers. In short, your online store displays your products brilliantly, your "About Us" page should be telling your customer why they should buy from you.
I would recommend that you purchase a personal domain. A domain name gives your business credibility and tells customers you're here to stay. Having a domain name related to your industry can help you rank higher for similar keywords. Not to mention, a unique domain name makes it easier for customers to remember you and find your business later. You can read up on buying a domain here.
One small thing which isn't crucial but will make your site look that bit more professional is adding a favicon that matches your business logo. A favicon is an icon that appears on a tab in a browser, usually a logo. You can add a favicon to your site as per this guide.
I can see that you have your contact information listed on your footer. This is easily accessible which is super important, however, I would also consider adding a contact form to the page. This is simply because people can be lazy, to be honest. Instead of copying the email and logging in to their email provider, a lot of users would rather just fill out a form right there on the page. You can find out how to do this here.
Trust is the most valuable currency you can have in an online store. If a customer feels that they can trust a store they are much more likely to buy from it. Having the option to leave a review really helps build that trust with customers. Genuine, positive reviews will encourage customers to look at you as someone they can trust, someone who cares about their customers, and someone who is willing to go the extra mile for exceptional customer experience. Seeking out online reviews has become such a standard part of the buying process for people these days that every online retailer needs to be thinking about them. So, I would recommend installing AliReviews for your reviews also. AliReviews imports genuine reviews from AliExpress to display on your product page.
I also wanted to share some resources on helping your customers find your page:
All the Best,
Hey, for getting more sales and revenue you need to focus more on the customer engagement and retention. You can entice your customers by giving loyalty and reward points on activities like on daily visits, when they sign up, allowing for push notifications, leaving a review, on making a purchase and many more. You should start using customer timeline feature to track customer journey right from the sign up till each and every activity like when the customer has last visited your store, Email opened, push received, products purchased, etc. This will help you to take action by knowing their behavior accordingly. You can add web push notifications, it will help in retargeting your customers.
This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
The referral program is very helpful when it comes to good word of mouth and brand awareness. It is one of the successful marketing strategies.
You can engage your visitors by adding web push notifications which will help you in retargeting your customers. They are clickable rich content messages sent to your device by a website or a web app. It can be delivered to your device, mobile or desktop, even when the user is not on your website. It can be used in retargeting with push notifications include browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content and more.