Could you please give feedback this is a one product store just until I understand everything. Had one order and ran 2 £5 ads.
I am going to show full product description and reviews under homepage instead of ‘full details’ I will do this when I’m home later.
Any recommendations on apps to use. I am aware site is very very basic but help or advice is welcomed please!
Hey there, @Nick961!
I’m here to help! You’ve done a lot of work on your site, and it shows. It’s frustrating to spend money on ads and get so little traction.
So let’s talk about your site. I would highly recommend using visitors behavior to see what people are doing on your site, especially before you make a lot of changes (like you’ve been doing today). It’ll help you see what’s stopping people from checking out and what’s not. You could be making changes that aren’t going to impact conversions as much as other changes.
In your footer:
You’re headed in the right direction, and you should be proud of how good it’s looking. Your starting point is so far ahead of where other merchants are. Visitor behavior, through things like heatmaps and session recordings, will help you get a better understanding of what visitors do on your site and why they aren’t converting. Lucky Orange has heatmaps, session recordings, polls, live chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
Hi @Nick961 !
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
Try adding more products so that your customers will have a lot of options to select from.
When it comes to single-item stores it might be challenging driving traffic and have sales because the market for that product might not be too big. That is why I advise to work in partnership with other companies that sell complementary products or services.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.
Consumers want more videos from brands. Furthermore, 46% of consumers act after watching a video advertisement. Add videos to your emails and social media pages. You can even embed video links into your blogs.
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.