I checked your site.
Your site looking good want to give some suggestions:
1. There is no navigation on your site try to add navigation at the top so that it will be easy for the customers to search products category wise.
2. The score of your site pagespeed is poor on mobile and desktop try to optimize your site as you can see in screenshots.
3. Your slider is not automatically rotate make slider autorotate.
I had look into your website.
I observed few points on your website, I hope those are helpful for your store.
-> I see some of the products gallery image sizes are not in equal like https://www.wearebubba.com/collections/baby-essentials/products/sunveno-ergonomic-baby-carrier.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> I am unable to find the trust badges on your store, Trust badge checks to visitors that a site is allowable. Information is gathered by the outsider trust seal organization that affirms that the business is valid.
-> And you can create your store blog, Your blog gives you the chance to make applicable substance for your clients. Utilize this as an advertising strategy to drive activity back to your site.
-> Have you promoted your products through Facebook page? I am unable to find your store's Facebook page. Facebook is also best platform for increasing of sales.
And you can increase your products by using of Appfreaker Supply, Appfreaker Supply is used for to import the products from Appfreaker to your store.
What's more, you can discover "Appfreaker Supply" on application, Appfreaker Supply is supplies your required expected items to you with your own marking and labels.
And It’s newly added two Features like Suggested Titles for products and Customized Shipping .
It’s providing few suggested titles for the products so that you can choose any of them while importing the product into your shopify store. Set your Preferences in My Settings and import the product by Editing. It helps in your website's SEO as your products title will be unique.
This feature is used for Customer can choose their shipping method while purchasing the product at shopify store. Set your Preferences in My Settings and import the product, then aliexpress shipping methods are available at shopify store checkout page.
Customize Shipping Methods Importance:
-> Improved shopper confidence through full transparency into shipping costs.
-> Increased conversion because shoppers can select options based on price and speed, making them feel more in control.
-> Less effort.
Follow the professional layout on the home page. Buyers consider visual appearance to be the most important factor when making a purchase.
Your store niche is good, you can make huge money out of it if you work on the home page.
Your home page is too small, you can add some sections below collection list like -
-best selling products
-Something Interesting ( maybe little about your story with a link to about page)
-Newsletter Sign Up,
-Popular Products ( 4-8 Max ) I would only use 4,
-portray reviews (if any).
You can add a slider of images and add featured products to it. Also, you can add video for top-selling products to make it more creative and interactive.
I noticed that the first fold does not have a "Call to Action" in it. The first fold of the website should always have a call to action in it - and here’s why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions.
You should increase the engagement on your store. Start using a loyalty program and referral program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more.
This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
The referral program is very helpful when it comes to good word of mouth and brand awareness. It is one of the successful marketing strategies.