Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
On your home page you have items at the top that are over $100. When selling higher ticket items you sort of want to flow the home page well before showing the price maybe something like this would work best.
Overall nice job. I love your logo. Keep up the good work.
Hi Andrea! Maggie, Shopify Expert here :)
You have a great color theme, which suits your niche. The products on the homepage are beautifully displayed, though the descriptions/images layout is slightly confusing - as to which product the description belongs to:
Consider opting for a traditional layout - three images per row, with the descriptions displayed neatly underneath each product. It will help you avoid confusing visitors, which will, in turn, help you boost your conversion rate [sales].
Subscription package is such a smart idea - people who love fresh flowers all year long would be happy to have them delivered continuously.
Product page - consider moving the Add to Cart button above the description - this way it will be visible as soon as someone opens the page, making it easy for them to buy. At the moment the button is hidden from view, as it’s below the description:
Some people might assume the item is not in stock, as it looks like the buying is disabled. It’s a small tweak and can help you significantly boost sales. Let me know if you’d like help with moving the button up.
The review section - the text against the busy background is difficult to read:
Consider adding a middle layer between the text and the image to improve readability. The current image can actually negatively affect your organic rank, as user-experience and accessibility is a big part of SEO.
Here’s how this image can look with the extra layer:
Social media icons - make sure to open the icons in new tabs, so you don’t lose the valuable traffic. Please see how to do it in this helpful guide: https://help.shopify.com/en/themes/customization/navigation/open-external-links-in-new-browser
Facebook icon - links to your business page through the ads account link, not the regular link, consider checking that.
About us page - is adorable and perfect to build a rapport and trust, excellent. Consider also making it SEO friendly with H tags, internal links, improved layout and alt tags.
I really like your blog post about the preserved flowers - it’s good that you explain what they are as it sounds like a very attractive option - natural freshly cut flowers preserved to last for years. You should make it staple info on the homepage, as it can definitely appeal to a wide audience. You are offering something very unique, so make sure to explain it in detail on the homepage, so people understand clearly what’s so special about your products.
Your SEO is 51/100
H tags - make sure to use them in the right order [H1 - H2 - H3 - H4 - H5] as it will make Google much easier to understand your content. Add your target keywords to these tags to help you rank for them:
Image alt tags - make sure to add descriptive SEO friendly alt tags to each new image you upload:
That’s a great way to improve your SEO [Google will be able to understand what each image represents] and make your website more accessible for the users who browse with images switched off.
Some of your URLs are not SEO friendly:
It’s important to fix them now, as you are starting out, as changing URLs later, when you are more established and have more backlinks, will results with tons of error pages. See how to make your URLs more SEO friendly in this free video guide: https://youtu.be/4V-jFWoGFd4
You have quite a substantial number of broken links:
That could definitely affect your SEO score [and Google rank] due to web usability issues. Consider removing any broken links or updating to fix them. Request your free broken links report now.
In order to fix the above issues, reserve your full website redesign + SEO package here: https://www.rockpapercopy.com/ecommerce/
If you found these tips useful, please leave a 5* review on my TrustPilot profile. Thank you!
Looking for more detailed critique? Reserve your FREE website audit here: https://www.rockpapercopy.com/audit/
Shopify Expert | Ecommerce SEO Wizard
Though the shop looks quite attractive and colorful, still some features are missing which can help drive more traffic and conversions. Kindly have a look at the below-mentioned pointers to make your store more eye-catching and better than before:
Hope your store looks more beautiful than never before.
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