Instead of just writing "Free Shipping" on the black header template, include something catchy like "Last Chance! Free shipping on all orders ends today" OR "Ends today! Free shipping on all products" OR "Hurry! Free shipping ends tomorrow".All these quotations would surely help attract visitor attention and increase the urgency to buy.Apart from this,you need to improve the following aspects of your store for attaining perfection:
Overall good work! Keep it up.
Hey @Brew-heaven, here are some suggestions:-
1. Home Page should flow better. I would recommend setting it out like this.
-Popular Products ( 4-8 Max ) I would only use 4
-Newsletter sign up box
2. There is a lot of blank space in the header. Add footer menu which includes policies, about us page, contact information.
3. You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
4. You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
To implement these marketing tools in your Shopify store you can install AiTrillion.com. It is 'All in One' Shopify app. You can check it out.