Are you running Facebook ads? 14,000 impressions is not a lot because it does not mean that people have actually clicked on your website. Can you check how many people converted? meaning they clicked on your website, added to cart, initiated checkout. Either way, it is not a lot as it takes about 7 times for a person to decide to make a purchase unless you fall on impulsive shoppers. I have over 180,000 reaches on my website and over 1,300 web clicks and I started running FB ads only at the beginning of June and have made over 20 sales so far, barely enough to cover my ad spent. If you really want to make your website work, you need to invest in FB ads otherwise you will still be in the same place in a few months from now. It's really hard, you have to be patient but at the end it is worth it if you are passionate in what you are selling, doing.
Hi @Nisbton !
Welcome to Shopify and I wish you good luck!
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
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Hi @Nisbton ,
Ads can be a great way to increase traffic numbers for your website. However, if you have yet to see an adequate return on investment, it may just be that you’re making some common mistakes leading up to getting your custom audience to your landing page.
I just reviewed your store. I think you should do some improvements on your store also.
Store Speed - To increase visitors and sales you need to work on your website performance’s speed as I am seeing it is very low, 25%. It should be above 60%. Also, you need to optimize website images. It will improve the user experience. Fast page load time will also boost the website’s crawl rate.
Product Page: You can add a product page on menu to provide a detailed product description to users it creates a better understanding of the product and also it will help to increase ranking for keywords.
Put Effort Into Online Reviews & Social Proof: Social media Makes your visible and it expands conversion such as Facebook, Twitter, Pinterest and Instagram are great platforms for marketing and connecting with customers.
I hope my feedback will help you!!! If you have any questions, don’t hesitate to ask!!