Getting Lots of Traffic, low sales. New site- EverWrap.com

[everwrap]

Would love feedback... we are a new to market ecommerce, not many people out there doing what we do. 

We are a niche, reusable wrapping paper site. 

Our products arrive for our very first launch and are available to ship Nov 1 2020. We think we aren't getting as many sales because 1) We are new to market 2) It's a very niche business 3) Our products aren't available to ship yet.

I would love any feedback to see if our site is clear and understandable, if your questions are asked, if you like our products, and if our cart is set up easily and clearly. 

We would love any feedback thank you!

[MS-WEB-DESIGNER]

Dear @everwrap 

Hope following suggestions will help you.

• Mobile Speed Need to Improve, Currently 13-25 

• Add policy documents and payment gateway icons.at footer
• Add Custom Slider(Hero banners) with Call to Action
• Overall Font, Color, Spacing, Alignment need to adjust - Make your store well-organized, neat and visually appealing and add to the user experience.
  
• Balancing color, font and images etc.
• Add Trust Badge
• Highlight your USP
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
• Add Featured / Bestseller products at home page - Engage your customers by letting them know the bestseller products on your store.
• Add Sticky Buy now or add a cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer in your store.
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
• Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page
• Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.