Getting Purchases

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I am having trouble getting people to make purchases. I am getting engagement. It has reached over 300 people in one day and and managed to get 20 clicks on my Facebook ad going straight to my site by noon today. The thing is that they’re aren’t navigating on my site. They stay on the home page then leave. Could someone take a look at my site and give feedback plz?? And give me guidance on what works and what doesn’t in regards to marketing and stuff... thanks in advance
Website: Aydensclosetshop.com
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Trailblazer
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Hi Ayden,

 

Without taking a look at your ads, here's what I noticed:

  • I'd change the top announcement to "Free Shipping and 10% Off $40+ Orders"
  • Your slideshow pictures don't really give me an idea of the type of baby clothes you sell. In fact, one of the baby models is wearing what seems to be the same outfit twice and one is what looks to be a newborn wearing a blanket. These images don't do anything to sell your products.
  • This is personal preference, but I would substitute "Boy Clothes" and "Girl Clothes" to just "Boy" and "Girl."
  • The product assortment on the homepage is a little random. 
  • Give customers a reason to sign up to your newsletter. Will they get exclusive offers and discounts?
  • You're missing your privacy policy and your ToS. I would change the refund policy's format so that it includes bolded text in order to break up the wall of text and also change the color. Also, make sure to simplify it as much as possible.
  • Image quality is super inconsistent, which may cause a lot of raised eyebrows. It also doesn't look good.
  • Your web design is good until... you get to the product page. Your images are all over the place, making the top menu virtually disappear. There's also a lot of random information which is irrelevant to the customer, like "Style: Fashion." Product titles are also not good.
  • I've never shopped for baby clothes, but I couldn't find an accessible size guide.
  • For one of the baby rompers, one of the color options is "hongdian." That does not look good to the customer. The sizing options are also inconsistent. 
  • Instead of "Products," say "Accessories" and include a dropdown menu that appears when you hover over the link. The product selection here is even more confusing.

Overall, I think the problem is your product selection and that the store itself doesn't look particularly appealing or that it's offering anything new. For example, I know neutral baby clothing is on the rise, so if you were to do something like that you would be differentiating yourself from your competitors. There are also several parts of your website that make it obvious that you're dropshipping, which is something people are becoming increasingly more aware of and generally staying away from. 

 

It's also important to see exactly what your ads are like, what they look like, who they're targeting, etc. 

 

Hope this helps!

PR/Marketing Specialist @ ShipMonk
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We have a couple ecom clients who target parents.. so that where our feedback is coming from. Here are some ways to make your store even better and make people want to purchase.

 

Homepage Feedback

    1. Carousels have been proven to kills conversions rates ...limit how much you use the one on your site. No one is going to wait around to see what is on each sliders

    2. Make sure all your product images are the same size and dimensions and the same style/brand. This is going to help tie your site together

    3. I would delay the email popup to one minute to give me a bit more time to look around the homepage

    4. Add links to your footer for about us and FAQ. I didn't see these pages on your site and they are ones customers will look for

Product Page Feedback

    1. Add links to your shipping and return/refund policy on each product page

    2. Make a sizing chart page and link to it from your product pages and in the footer. You don't want to deal with returns/refunds

    3. Add a section for customer reviews when you get them. This helps build social proof

    4. Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search

    5. Add a section at the bottom of product pages to show your most viewed/bought items from the site. This can help increase your average order value

 

Your store just needs some tweaks to take it up a level.  Hope you found this helpful, if so please click "like" below to let me know.

We help ecommerce brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. We also help with CRO & analytics: TakeSomeRisk.com
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