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Without taking a look at your ads, here's what I noticed:
Overall, I think the problem is your product selection and that the store itself doesn't look particularly appealing or that it's offering anything new. For example, I know neutral baby clothing is on the rise, so if you were to do something like that you would be differentiating yourself from your competitors. There are also several parts of your website that make it obvious that you're dropshipping, which is something people are becoming increasingly more aware of and generally staying away from.
It's also important to see exactly what your ads are like, what they look like, who they're targeting, etc.
Hope this helps!
We have a couple ecom clients who target parents.. so that where our feedback is coming from. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.