My store gets about 300 vistors a day, I get some abandoned carts, but I don't get any sales.
My main customers come from India, but I am from the US.
I promote through Facebook and Instagram (majority of my traffic comes from successful IG ads).
I've added promotions, currency converters, and more. I cannot figure out what I am doing wrong and why my visitors are not turning into buyers.
My store: www.timelesswatchess.com
ANY FEEDBACK WOULD BE HELPFUL! THANK YOU!
For my personal experience I believe selling watch has been too saturated and I think you should think about adding other product such bow tie to your collection and other things to spice up your website and secondly talking about you visitor viewing from Indian and it might you target the wrong group on facebook
Nick here from Shopify.
Great work on your store so far. There are a few things I did notice which you could add/ work on. Let's take a look at them below:
Hope this helps and gives you some direction on best next steps.
All the best, Nick
"successful IG ads" - successful ads are ads that sell - getting traffic is not the goal of e-commerce. Getting traffic can be really cheap, but if it does not generate sales it's useless. Besides the number of visitors you have to know how they behave -check how much time they spent and are they coming back. Try creating ads for different audiences and if you don't want traffic from India just filter it out in your add manager.
If you have add-to-carts you can use cart recovery tools to try to convince your visitors to come back and buy.
BTW - My company made a traffic quality meter called Zombie Meter - maybe it could be helpful for you - https://apps.shopify.com/zombiemeter-app
300 visitors a day really good for most stores but if they are not converting you should really think about the quality of the traffic. Get Google Analytics to find out a little about your visitors. For example how far do they go in the site? Do they stop at the homepage or do they go further? That can tell you a lot about where to make improvements.
You also mentioned that your main customers come from India. But you did not say why. As a dropshipper, you can deliver to any place, why did you choose India. Maybe try to run an ad target to us or any other country to find out if there isn't more potential for you.
Also, think about running ads on Google also. Google search ads are a great way to get to people that are actually looking for products that you are selling. Those people are further in the purchase process and are easier to convert.
If you are not you should definitely run retargeting ads. Preferably for both Facebook and Google. People often leave a store without a purchase because they need more time to make research and decide. Retargeting ads are a great way to bring those people back in your store again to finish the sale. You can check out ROI Hunter Easy app for that.
Hope it helps.