Getting alot of traffic through paid adverts but no convertion. Please check my store and advice

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Tourist
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Hi Shopifiers (Is that the name of our community?),

 

Anyway, so my shop has been up for 2 months now and NO SALES! My store address is www.jancarsre.com, I have had a couple of facebook, google and instagram adverts which seem to drive traffic to the store but no conversion. I would really love if some of you would check it out and recommend changes or give some insight as to why am not converting.

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Shopify Expert
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This is an accepted solution.

Hi,

 

Look and feel of the store is simple! Your products are nice but need a for proper store designing. If need help msg me.

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Tourist
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Thanks for your reply. I have sent you a message and eagerly waiting for a reply

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New Member
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Nice job on your store, here is my feedback on it.

Also I noticed that you don't have social media links. Adding social media for your store can go a long way in fostering a brand

After carefully reviewing I don't see a FAQ section. If your customer can't find an answer to their questions they may not buy from you. Adding an FAQ section will help to add trust, and make it so your customer doesn't need to leave your site, to find an answer to their question.

I wasn't able to find a sense of urgency. By using urgency, you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers. One app that can help you with that is https://apps.shopify.com/better-countdown . It really can make a big difference in getting your customers to buy from you

One thing to consider is adding a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.

Did you think about adding an always visible buy button. The buy button is probably the most important button in your entire store and you need to make sure that your customer can always easily find it. If your customer needs to scroll all they waaay back up after reading your descriptions, they are more likely not to buy from you. A lot of people are very busy, and every extra step that you add is another reason why they might not want to buy from you. I recommend adding https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales . It can help you make sure your buy button is always within a thumbs reach for your customer.

But seriously your store is actually really great, and I think just a few minor tweaks could really go a long way.

P.S. I created an email course at https://mailchi.mp/7d8692283c12/shopify-conversion-course, after reviewing a bunch of stores I noticed that there are a few tips that might help, and I created an email list to help with it.
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