Ok so I am getting plenty of traffic to my site daily and they are adding items to the cart, fewer are going to checkout, and none are making it to purchase. I need some feedback on my site to see if I can figure out why I am not getting the conversions. FYI the boutique is completely online and we do dropshipping to fulfill orders. Please check it out at casualowl.com and let me know what you think.
Abandoned carts are normal. A way to help recover those is add an abandoned cart email sequence. I like Klaviyo the best for setting automated email flows, here are some ideas for that: speedboostr.com/automated-email-marketing-with-klaviyo
On the website side, you can use Theme Scientist to A/B test different variations on your theme, this will give you data results to know what converts better.
2 things that stood out to me on first impression:
- The colored background. You can test this, but generally I recommend a white background for ecommerce sites since most ecommerce sites are set up like that, it's a comfortable familiarity and sense of trust when a new user browses your site.
- Engaging about page with pictures + a link in the header. This will help casual browsers develop a connection with your brand and increase the chance of doing business with you.