I would suggest you to start using fb campaigns to get some traffic to your stores. There are 1000's of e-commerce stores online. If your are competing with this already established shop only on the basis of seo or social media posts maybe you are not going to get some real results.
You will need to put your products in front of users, and paid fb campaigns are the quick way to achieve that.
Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting
Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:
- Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
- Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
- Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
- Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
- Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
- Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store
You can also try this app Addyz. Its an ad automation and optimisation platform. It will help you create branded catalogues and full funnel campaign strategies to increase your conversions and roas.
Addyz is ad optimization and automation platform for facebook and Instagram ads. Addyz allow store owners to create proven campaign strategies and branded catalogues to increase ad efficiency and boost sales
