Getting heaps of ATC/IC traffic but no sales? Please help!

[RSubritzky]

I recently started my store https://aestheticaliving.com/ and I sell Work From Home setup products.

I've been using a mix or FB advertising and IG advertising and have have quite a lot of traffic as well as people adding to cart, even getting to the checkout process but so far no sales!

Is there anything you can see that is a standout problem I can fix?

TIA

[RyanTanTS]

First thing first I will think you have to change the fonts. 

[MS-WEB-DESIGNER · Accepted solution]

Dear RSubritzky,

Hope following suggestion will help you.

1. Do remarketing

2. Improve store loading speed for mobile

3. Try some selective products

4. Go for google shopping ads too.

5. Check your checkout process including payment gateway as well as check shipping rates

[RSubritzky]

Dear @MS-WEB-DESIGNER @RyanTanTS @ben116 

Excellent advice, thank you! I will implement these now.

[Kay_Mann]

hey @RSubritzky did this help you get some sales?

[RSubritzky]

Hi @Kay_Mann I've worked with a web designer on Fiverr and

-changed a few of my pages (home and product pages) to be more optimizes, especially for mobile as my product is related to mobile users.

-Increased page loading speed

-implemented a review scraper

-fixed favicon

-sorting google ads currently

-checked shipping & checkout

But I have decided to table my ad campaigns currently and work on developing a higher value audience, as the one I've been working off of has been for my early learning stages. I'll fix a few fundamentals then going to relaunch strategic campaigns in week. What do you think? Could I be dealing with an audience and ATC/IC that is mostly circumstantial?

Would love to hear your thoughts :)