Hey Bexxo Store,
What a smart combo of light and dark hues! The homepage has really been designed keeping the target audience in mind. Some minor points for store brush-up are:
Good work! Keep it up.
Hi there! Maggie, Shopify Expert here :)
Sorry to hear about your low conversion rate. You didn't mention where the traffic is coming from and what's the landing page - homepage, collection, product page? Knowing this will help us give you more detailed advice.
Not all traffic is equal - just because someone clicks to your website from Facebook or Google doesn't mean they will buy - or that they will buy right away. Make sure to get clicks in terms of building awareness for your brand, but then focus on converting those who clicked and viewed your product into buyers. You do it through retargeting ads and email marketing.
Here's a detailed guide on how to design a winning PPC ad funnel: https://www.socialmediaexaminer.com/facebook-ad-funnels-framework-charlie-lawrence/
Your homepage looks great - it just feels a little generic - just like another make-up store. You need to offer something unique that no other competitors offer. You are in a very competitive niche, so the more specific you can be with your offer the better. For example, you could specialize in selling cosmetics only for sensitive skin, or acne-prone skin etc. Then specialize in this particular niche, grow your merchandise, and promote only to people looking for this type of product.
It will simplify your marketing [you know who is your target audience and where to find them], which will make the traffic more relevant, more likely to convert, and therefore more likely to buy.
I recommend optimizing the hero image - add a short tagline [3-4 words] describing the product in the picture in more detail - this way the visitors will know right away what the product is:
Make sure to add a CTA [Shop Now!] text or a button in the image and link it with a relevant collection or a product. This way you’ll invite people to browse your collections, improve the time they spend on your website [important for SEO] and reduce the bounce rate.
The Nails promo banner links to collection with a "face" in the URL: https://bexxostore.com/collections/face
Make sure to update the URLs to match the content, otherwise you will confuse the Google bots. This URLs should really be: https://bexxostore.com/collections/nails
Also, the collection contains a blackheads cleaner, among the nail products, so make sure the products are assigned correctly to the relevant collections:
Having this kind of error can give an impression the store is not maintained, which can affect your conversion rate [sales].
Almost all of your items are on sale - that can affect your credibility as retailer.
People might not feel the discounts are genuine, or that they get real knock-off prices. Be very scarce with your discounts, and offer only 10% of products on sale at a time. People will then be more prone to buy items on sale.
Your product descriptions also need optimization. You often don’t include any description, or they are very minimal. You might be losing a lot of sales due to the product descriptions. People love reading compelling and unique product descriptions - they can then imagine themselves using the product. This technique “Storytelling” is very powerful when selling online - and it can help you significantly boost sales.
Consider adding more info to your product descriptions. Definitely focus on the benefits when writing product descriptions, and not only product features. Make sure to really sell it to the visitor and help them visualize the benefits of owning each product. Great, enticing product descriptions can significantly help you boost your sales. Use storytelling to convert visitors into buyers. Listing features no longer works as viable selling technique, you have to list the benefits the product will bring into the buyers lives’ in order to sell more than your competitors. This short video explains how storytelling can help you sell more.
Your About us page is extremely generic:
You don't tell about yourself and your team, just include very vague information. Consider adding more content here with the trust signals.
It can help you build trust further and improve your conversion rate. It’s a great place to introduce yourself and tell your visitors who’s behind the scenes. This page is perfect for building trust, so don’t miss out on the opportunity to build a rapport with your customers. Trust plays a huge role for online shoppers - people love to know who they are buying from and a great About us page can help you earn extra points and improve your conversion rate. Make sure to add a photo of yourself and your team and tell your visitors some interesting facts about each of the team members.
Also, make sure to SEO optimize each page [and blog post] on your website with SEO friendly H tags, internal and external links, compress the images, add alt tags and link tags, add Geotags, optimize Google snippets, make your URLs SEO friendly and more. It’s essential to optimize your website from the very start [or as early as possible] to help you rank quicker for your target keywords. If you’re not sure how to do it, please check this FREE video course: How to SEO your website and get to Google #1 in 3 Months.
Consider also adding more trust signals, such as: Returns policy and Shipping policy. This alone can help you improve your conversion rate - people like to have this info clearly displayed and accessible on the website, before committing to buy.
Shipping policy - that’s an important trust signal, so consider adding this page. Include a table with the delivery rates at the top, so people know right away how much you are charging, and whether you ship internationally or not. Many online shoppers often look for this info before placing an order, to find out the shipping cost, so having a detailed policy can also help you boost your conversion rate.
Returns policy - consider adding this page as well with instructions on how to contact you with a refund request and obtain the return address. Specify if you accept any item to be returned or if there are exceptions [opened, used product] - make sure to specify which items are exempt from refund/returns if that’s the case. Otherwise people might assume they can return any item, when in fact you have exceptions - if that happens some shoppers might be feeling misled which will end up in chargebacks and negative feedback, which can seriously affect your business. Be as straightforward and detailed with your policies as possible to cover yourself and give your shoppers peace of mind when buying from you.
Your SEO score is 41/100
Your Google snippet [meta title and meta description] is not defined yet:
Consider optimizing it further. Make sure to make the most of the character allowance in your meta title [65 characters] and meta description [160 characters] to make your listings stand out with an offer and call to action.
Remember to avoid listing keywords in your meta description - it’s actually considered a black hat SEO technique and may lead to Google penalty.
This snippet is very important, and it’s worth spending more time optimizing it. It’s often the first interaction with a potential new customer, as this snippet is displayed in Google search results. Make sure it’s inviting and irresistible so people click your listing once they see it.
Otherwise Google might drop it as non-relevant to the search results, which will affect your traffic and SEO. Let me know if you’d need help writing irresistible, well converting Google snippets for your websit....
Some of your URLs are not SEO friendly:
It’s important to fix them now, as you are starting out, as changing URLs later, when you are more established and have more backlinks, will results with tons of error pages. See how to make your URLs more SEO friendly in this free video guide: https://youtu.be/4V-jFWoGFd4
Work on the amount of written content - through blogging and more pages. Google loves written content with plenty of SEO-friendly tags. It will help you rank higher in the most relevant search results, bring organic traffic that converts:
Image alt tags - make sure to add descriptive SEO friendly alt tags to each new image you upload. That’s a great way to improve your SEO [Google will be able to understand what each image represents] and make your website more accessible for the users who browse with images switched off.
Your content could be more defined - your most often used words are “nbsp, View, SHOP”, which are not very specific for Google:
Consider working on your keyword density, so Google knows your content is related to a specific niche.
H tags on your homepage also need optimization:
Make sure to insert the H tags in the right order [H1-H2-H3-H4 etc.] in order to boost your SEO. H tags are perfect spots for the target keywords, so make sure to include your target key phrases here too.
Here are a few guides that might help:
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Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard
Hey Bexxo Store,
Hope your business is going well during these difficult times.
I suggest you try adding some kind of stickers to showcase stuff like trending, running out fast, back in stock, hot seller etc. Apps in Shopify app store can help with this by making the process very easy & simple. Also having some more trending or sale products in Home page will quickly grab customers attention. This will help you to grab customer attention & nudge faster purchase decisions
Try out this and let me know if you want any further help, I'm always happy to help.
PS: CoVid offer for all stores at https://community.shopify.com/c/COVID-19-Partner-Offers/Free-Credits-for-In-Store-Conversion-Sticker...