I'm using Facebook and Instagram ads to pull traffic from my site. I'm not sure why I'm not able to convert a single person that comes on my site. There is quite the possibility I haven't targeted the correct audience. But I wanted to see maybe its the website itself that may be scaring people away. Would love to hear your guy's feedback
Check it out yourself: https://enacord.com/
Hey there, @magoulasp!
There’s nothing quite like paying for ads, driving traffic but seeing zero conversions. That is very frustrating, and I’m sorry you have to go through that! While it is possible you’re targeting the wrong audience, there are also ways to improve your website.
I see you’re using Lucky Orange! That’s going to give you a huge advantage to see how to get those sales pouring in. Let’s be clear - you have a great product here, and I’m even tempted to buy one myself.
Let’s get started!
First-time visitors want to know a few things:
The reason I mention those three things is because you’ve buried an important part of your website. First-time visitors have to scroll to the bottom of your website to see this:
Run a scroll heatmap to see how many people are reaching this message. My guess is that very few make it that far. Get that message up and out in the open! I would put it in a banner that’s linked to your product page.
Use a click heatmap to see where people are clicking on your homepage. If this is your landing page for your campaigns, you need to know how people move around your store. My assumption is that they either click your CTA on your hero image or the hamburger menu.
On the product page, I would make some revisions. It looks like you have some extra code that shows as the page loads - it looks like it’s related to your review plugin. You may want to research other options as well.
For the product page:
In general, I would watch session recordings to see how people are using your store. Where do they click? If they aren’t clicking, how long do they stay on the site before leaving? If you use UTM parameters in your campaigns, you can use behavior tags that will help you isolate it to specific campaigns.
I hope this helps! It may feel like an uphill battle to get conversions, but you are so closer! If you need any more help with Lucky Orange, please let me know!
Cheers - Danny