Hi, I need advice
I make shopify store with baby niche. but after 1 month there was no sales at all. I have used facebook ads, and other for the promotion. there are some people who view content, but no add to cart let alone purchese. What do I need to add to my Store? btw my store greatbabyco.com
or is the baby niche really not working? or just my thinking?
oh or if someone has a suggestion about what I have to do to make a sale happen, I will be very grateful.
Nick here from Shopify.
First of all, I want to say, really good work on your store so far. It feels like you've put a lot of work and time in and it really shows. There are a couple of things which I saw which you can add/ alter to try and help take it to the next step and inevitably get your first sale. Let's take a look at them below:
I hope this helps!
All the best, Nick
baby products sell very good online, Can you share your website so i can give you my feedback.
Trust you are doing good. Just saw your website.The products are good and lovely too. Also i noticed the email on your website is not working.
Below is my feedback:
1. please place the menu links which are under catalog in the main menu directly So when people land they can see what products you are selling righ in the navigation instead of clicking on catalog and then seeing the links As you have space so utilize that.
2. You can remove Blog and About Us from top menu and just keep this is footer. Also spell correct the word Visi >> Vision under about us drop down.
3. the promo Free shipping disappears when i scroll down keep it visible on call the pages.
4. Remove the link from free shipping promo section.
5. can you mention in each product details page that it is suitable for which age range . example
i don't see age range mentioned
We have 2 clients who target parents and it's possible to make it work. However, I would look at Google Shopping over Facebook as you can target parents as they search for your items with Google. I'll give you some tips at the end to help you get up and running on Google. Now on to your store:
Product Page Feedback
For setting up Google Shopping, please see below as you will need a Google Merchant Centre account and a Google Ads account to running Google Shopping campaigns. Also have a section on Facebook and setting up remarketing:
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Anaytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy.. you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/stated checkout but have not bought anything.
I don't think there is anything wrong with your store overall. You just need to make sure you are getting the right traffic and make some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below.
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