Hey there, @SunnyDays_US
Thanks for reaching out. I took a look through your store and there were a couple of things that stuck out to me that would be worth considering some tweaking or overhauling.
The first thing I noticed is the steep variation in your product pricing. You have sunglasses as low as $23 and as high as $200+. This can be conflicting as you are effectively trying to capture various buyer types in a single store which is often very difficult when you have limited brand power. different price points are going to bring on different buyer types. For some, they may just want the cheapest pair that they can find regardless of the brand as long as it is stylish. The other type who may be willing to spend up to $200+ on a pair is going to be less of impulse buyers and will do their research. Typically these sorts of customers are persuaded by means of social advertising. This could be an influencer recommending the product on Youtube, hearing about the brand in a podcast advertisement or from their favorite social media profiles story post.
I would definitely consider overhauling your target market and decide if you want to build a brand that appeals to stylish sunglasses and marketing it as the best prices with another unique selling point like fast shipping or an interactive product recommender feature. Another route is to attempt to build a more luxurious brand that has a stronger social presence. Social Media Marketing is a given these days. Marketing on social media platforms can increase traffic to your store, improve your SEO, lead to higher conversion rates, and a host of other benefits. Studies have shown that online adults aged 18–34 are most likely to follow a brand via social networking (95%). And 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
A great way to market your own products would be to do 'review' content on your inventory and recommend them based on specific criteria. It's a way to capture people in the informational stage of their buyer journey and turn them into a visitor onto your store!
Let me know if this helps! If there is anything else I can help you with, please let me know.
Thanks Dirk, I appreciate your observations and recommendations. I do see you point on the varying price points, I did review several stores that seems to be strong in the Shopify community and majority have price ranged products fluctuating between 100-200 difference, I wanted to provide a variety of options and although I can opt for the more economical cheaper products, i want to build a name not just sell products with the intention of white labeling real soon. Based on this, it sounds like it would make better sense to stick to a brand effort and products at a more expensive price point.
Regarding influencing, I have reviewed some options and it is way expensive to use influencers for someone like myself who isn't driving any major sales yet. I have driven my traffic directly through social media, Instagram is 90% of my traffic today so that ads are working but they don't convert. I do have many questions on this whole process but will spare them to a more personalized approach.
Hi there! Maggie, Shopify Expert here :)
Not all traffic is equal - just because someone clicks to your website from Facebook or Google doesn't mean they will buy - or that they will buy right away. Make sure to get clicks in terms of building awareness for your brand, but then focus on converting those who clicked and viewed your product into buyers. You do it through retargeting ads and email marketing.
Here's a detailed guide on how to design a winning PPC ad funnel: https://www.socialmediaexaminer.com/facebook-ad-funnels-framework-charlie-lawrence/
Here are a few guides that might help:
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Shopify Expert | Ecommerce SEO Wizard
Hey @SunnyDays_US, here are some suggestions you can take it into consideration:-
1. You can give product recommendations by personalizing the consumer shopping experience through gathered data, you can give better suggestions to your customers, which will then increase the likelihood that your customers will purchase a suggested product. It can be like New Arrivals, Best Sellers etc.
2. You should add a loyalty reward program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, and visiting a store. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.
Integration of loyalty reward program with web push notification, review, email marketing and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term.
3. Add a web push notification- It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
If you would like to know how to implement this, don't hesitate to ask.
Hi @SunnyDays_US ,
The issue might be with a pricing. It's a little bit expensive for wood watches taking into account that your store is a brand new and no customer testimonials yet. Consider to test with a pricing change and see whether customers add to the cart your product or not.
The shipping information is available on the checkout page might scare your customers. Consider to add estimate shipping time if the customer buy from US / Europe. It'll help customers understand at least what to expect with a shipping time.
You already have some testimonials from Facebook fan page, consider to add them on your online store. It might be the home page or the landing page where you drive traffic from social media.