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I can't remember the correct numbers but I read a article while ago about someone who had something like 26,000 Instagram followers and couldn't sell 36 shirts. It's not all about the likes and "following" I would add true value to your followers. Solve the problems they have write and blog and find a way to get them to your site to read them. Build a real connection.
Color: I think to much is going on. You need to have less color on your website. I would only have three not including black and white. Your products are colorful and look great. They would really pop if the website had less color. Some area I can't even read on my laptop.
Blog: Love this. I would solve the problems in your niche and link articles from social to add value.
Home Page: Needs to flow better. I would do this.
Overall some awesome parts to your website. I love the blogs , products and collection list. I'll also email you something that should really help.
Keep up the good work
Social media is about brand building and awareness... not always about driving repeated sales. That is what SEO and paid ads/PPC is for. Here are some ways to make your store even better as I'm seeing lots of little things that add up to a bad experience.
Product Page Feedback
Your store needs some work around design and colour choices as well as SEO. Hope you found this helpful, if so please click "like" below to let me know.
Your store looks really cool .Here are some of my feedbacks that you can implement on the site easily.With a little patience and some tips, you can reach good amount of sales.
I hope my feedback will help you converting visitors into customers.
May it rains customers and orders,
Thank you very very much for the detailed video you did on the changes I can make to my website. They all make absolute sense and will be giving it a go.
No dramas at all. Happy to help. Shoot me a email sometime I'd love to see how you're going.