Hi, I am a co-owner of The Shape Label.
My problem is that I have traffic, but few sales. The shop is nearly 3 months old. I have been hovering over break-even. Some days, I end up having no sales at all and sometimes break-even. I tried advertising on Facebook before, but I have noticed more success on Google ads. This is my landing page for the product I am advertising for: https://theshapelabel.com/products/shoulder-brace-classic-posture-corrector-the-shape-label
Any advice is highly appreciated.
Thanks in advance.
Hey there, @Mouleyy!
First of all, I’m impressed. You’re looking at your paid campaigns and determining which ones are working and which ones aren’t working. That’s a huge step in the right direction, and you should be proud that you’re noticing a difference. Great job! When it comes to paid campaigns, it pays to identify what’s working and what’s not.
Okay, let’s jump into the website.
Now, on to the product landing page:
As I clicked around your site, I found a lot of opportunities for you to really dive into visitor behavior. On your homepage, for example, your collection list with engaging names was buried at the bottom of the page. If you use a scroll heatmap, you would see just how many visitors actually reach it.
Additionally, many of your features aren’t clickable, including “The Shape Label,” “Good Posture and a Healthy Back…” and “Benefits of Improving Your Posture.” Those are missed opportunities to expand your brand’s expertise and to make the most out of your homepage.
I would suggest using heatmaps, especially click heatmaps, and session recordings to dive into what people are doing on your website. Even though you aren’t directing people to your homepage, people likely are still visiting it. You don’t want to lose a potential sale because they are confused.
Tip: Filter heatmaps and session recordings by your sources and campaigns to really understand which ones are your best traffic drivers. One campaign may drive more traffic but another one may drive more conversions.
I hope this helps as you grow your business. I know you may feel in a frustrating place now, but visitor behavior is going to help you see exactly what’s stopped more people from converting on this page or any part of your store. Lucky Orange has heatmaps, session recordings, polls, chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
Cheers - Danny
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Hi @Mouleyy !
Welcome to Shopify!
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If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided.
I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.
The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Your store is great with useful products. With more people working remotely with long hours of sitting the products find value. It may need more focused targeting to promote to customers with immediate need. If you want to complement your online marketing efforts with mail-in marketing to a subset of customers, you may want to look at this post.