I would really appreciate any feedback on my store : www.pink-grapefruit.shop
I'm pretty pleased with it aesthetically (although that's not to say I wouldn't like feedback in this regards as well !) but would particularly welcome any observations / advice re functionality etc.
Many thanks in anticipation of your comments !
I think you need a new domain name and branding. But I'm no expert and I won't be charging you big $$$ to tell you that. The header colors should match the footer colors.
Check this site out: https://frootzy.com Their site is about fruit but they don't really have fruit in their name.