I'm Victor, Marketing manager at PageFly page builder. I take a look at your store and the first thing you need to do is to optimize PAGE SPEED in order to get your visitors stay on your site and increase engagement
Your home page speed score is low on both mobile (only 20/100) and desktop (67/100). You can optimize your store page speed by removing unused JS as suggestions from google page speed insight or optimize your image size, more tips here. Check your page result https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fprempo.com%2F&tab=desktop
On your homepage design, the text is quite hard to read on the hero banner, and some images quality is low. So I suggest using HQ image for better conversion and make your store looks professional.
Showing the breadth of your product range is really important, it's showing what kind of product you offer. Therefore you should showcase the collections on your homepage instead of choosing a few products. Collection for your niche should be product type like Shoes, Bags, Top, Sales etc. Naming the collection also decides how you focus on your target users or a specific campaign.
You can check this article for more tips on you store home page.
I hope you find this helpful
Besides improving your Page Speed, Improve your banner and the caption layout. Currently, it's not looking too impressive and less readable
Make a marketing video and add it to your homepage. The video should showcase all your products, offers, and establish your positioning. The first impression carries most important and that's where your opportunity is to captivate your visitors.
Your Instagram has a great following. Buil on that to generate community and drive traffic. However, your Facebook page seems to be broken, please see the screenshot below
Add a Facebook chat widget to your homepage so that you are able to connect with your visitors and start building a relationship with them. You are maybe one sale away from rocking it so try to secure a good deal with a customized offer and the rest will follow. Good Luck
Hi @prempomaryam welcome to Shopify community
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share:
1. In your homepage, I would suggest highlighting a few more collections (Featured Product, Best Seller, and New Arrivals) and keeping some testimonials as social proof as well. Keep in mind that the homepage should be engaging customers, but also not too cluttered which might make your customers bounce off.
2. I recommend you to strengthen your social activity on Facebook and Instagram by posting on regularly and connecting with similar communities as this will increase awareness and publicity of your website and help in having more traffic. Also getting a social media influencer to promote your merch is also a good way to get high traffic to your store.
3. Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab attention of customers easily and nudge them to purchase.
I hope this helps!