Hello, I have a store selling gadgets and my conversion rate is really low. Recently I changed a few things here and there but it is not converting yet. It could be my audience I know, but could someone take a look at this product page? So I can at least isolate that the product page isn't the problem. Maybe it's the font, grammer, emptiness or that everything is out of order. Feel free to criticize over the smallest things that I could be doing wrong. Thank you so much.
EDIT: I forgot to mention but the product page is meant to be for mobile users. And also the homepage and other pages on my shop are not that great looking yet.
hey klassvk, I would get a proper domain name to add some credibility to your store before working on CRO and store design.
In general, you will be working through the buyers journey to fix each step...
The search bar should be placed on the right along with the login and cart for a more defined and logical store look. Other noticeable modifications to be done are as follows:
May store optimization improve the overall conversion rate of your store.
I took a look at your site along with other feedbacks that you have received. I do think that bounce can be caused by so many criteria.
Sadly, just by changing little details in the design, it is not possible to increase sales rate significantly.
I thought I will give you some pieces of advice on three aspects:
1) The product page
The product page
Instead of having "Only X items are left" I suggest having a discount or a Trustmark.
On the product page, I suggest putting the tutorial video along with the image of the item. The video that you have is great and quite explanatory, however, it gets lost with the rest of the info.
The page loading speed on mobile is lower than average
Make more research on that, take a look on CSS that is not being used, use lazy load to optimize the speed.
For enhancing customer experience, I suggest using our app Growave It has over 10 features and does not affect your page loading speed.
The biggest reason of bounce is that visitors are not sure if they want to get that item, or they do not need that item at all.
In your case, I would recommend driving more targeted traffic. For that you have to know where your potential audience is "located".
I suggest working in partnerships with other companies that sell complimentary items or services.
If have not worked in that direction yet, here is a template offered by Shopify to help create a business plan https://www.shopify.com/blog/business-plan-template
This is the best way to get inspired. A lot of the times people have faced issues like ours and just simply searching for sites like yours with high sales will do a great favor.
I myself have used benchmarking with all the startups I have had. Take advantage of that!
Hopefully, I managed to help you, if so let me know by marking this post as a solution or reply for more detailed information.
Your product page seems to be good. For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. You can send them in email review form to collect more reviews.
Add web push notifications which will help you to bring back visitors who bounced from your site and convert them into paying customers. Even more astounding, this can increase customer retention by 7x times. This will clearly impact your retention. Add a chatbot to make sure you never lose any of your customers.
You can install this all in one Shopify app. Aitrillion.com It has all the features in a single app and is a fully integrated app. You can check it out.