Hey there, Candace!
Bo here from Shopify Support.
Happy New Year and congratulations on launching your store. New year, a new store, I love it. Your store is looking great and your audience is super niche which is awesome. There are definitely a few things that we can improve on to make it that much more effective so let's get started with that!
The first thing I looked at was your social link on the footer of your page. It is so important when launching a site to make sure that all of the buttons are functioning, even the ones linking to your social media accounts. When a customer sees that the buttons are not linking properly they lose some faith in the site as it is not functioning as it should. My recommendation here would be to populate them with links to your social media pages or leave them out. You can edit this by going to Online Store > Customize > Theme Settings > Social Media and updating them there! Just to note, Instagram only requires your username not the whole URL so make sure to correct that!
It is great to see that you have an Instagram page, Candace. As far as social media marketing channels go, Instagram has been a major power player for a while. And that's particularly true for ecommerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement.
In the past few years, Instagram has grown and evolved at a rate similar to Facebook, adopting new features at a lightning-fast rate and becoming even more valuable to merchants and users alike. In this guide we go through the pros and cons, the dos and don'ts of Instagram marketing and I would really encourage you to take a look at it as your target audience are most definitely Instagram users.
I was clicking through your navigation and found that the Post Surgical Garments that drops down from Face & Body leads to an empty collection, make sure to fix this!
Taking a look at your product descriptions I would have to recommend that you change them from the descriptions that were imported from Oberlo. The thing with an Online Store is that you do not have a sales person there to upsell your products, and so your product literally need to speak for themselves. Take a look at Oberlo's super helpful guide on writing an epic product description and let your products sell themselves. I would also have to recommend that you make sure each of your product descriptions in product specific and unique. For example, this product which is a booty lifting garment has been described as a dress.
Let me know how this goes and if there is anything else I can assist you with, I'm happy to help!
All the Best,
Hey nice job on your store. Honestly it's quite good, I like it a lot. There are a few tiny things I would change.
After browsing your store I noticed I wasn't able to find an always visible buy button. The buy button is probably the most important button in your entire store and you need to make sure that your customer can always easily find it. If your customer needs to scroll all they waaay back up after reading your descriptions, they are more likely not to buy from you. A lot of people are very busy, and every extra step that you add is another reason why they might not want to buy from you. I recommend adding https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales . It can help you make sure your buy button is always within a thumbs reach for your customer.
You might consider adding a FAQ section. If your customer can't find an answer to their questions they may not buy from you. Adding an FAQ section will help to add trust, and make it so your customer doesn't need to leave your site, to find an answer to their question.
Nice job on your all of your hard work so far, and I'm sure that just a few minor changes will really help.
Just so you know, I also created a tiny email series that has some tips on making your shopify store better https://mailchi.mp/7d8692283c12/shopify-conversion-course
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