Having over 200 visitors daily but no conversion

Highlighted
New Member
2 0 0
Hi Folks
I started my Shopify store almost a month ago. Data shows that I've over 200 visitors on my store everyday but zero conversion yet. Currently using Instagram, Facebook, Google Ads for marketing. Can you please guide what are possible causes for non conversion specific to my store. Not sure werher it is normal behaviour for a new store. Store address is www.cravingmart.com
Thanks
0 Likes
Highlighted
Excursionist
28 1 3

Want to modify or incorporate custom changes on store, Hire us.
If helpful then please Like and Accept Solution .
Email: jitendra3496@gmail.com
Skype : jitendra2573_1
Free Review and advice for sale on store | Shopify Private App | Custom Theme Development | Custom Modifications In To Shopify Theme | SEO & Digital Marketing | Site Speed Optimization | Performance Site Audit

0 Likes

Hi @cravingmart,

I have a few ideas to help you improve your page:

- Please check your logo image resolution. For me it's blurry:Buy High Heel Shoes | Luxury Watches|Cross Body Bags| Cravingmart.com – CravingMart 2020-02-14 11-46-29.png

- Your banner is including 2 click actions that direct to the same collection. I would suggest you keep one - The Explore Now, make it different from the 'High Heel Collection 2020' and more like a button with hovering effect, for example.Buy High Heel Shoes | Luxury Watches|Cross Body Bags| Cravingmart.com – CravingMart 2020-02-14 11-48-58.png- Optimize your page speed: Please check the report by Google PageSpeed Insights, your store got 4 on mobile and 42 on Desktop. You may consider using Lazy Load and optimize your image. I suggest you use PNG Gauntlet for Windows and ImageOptime for Mac. Also, this article is providing helpful tips to increase mobile page speed https://academy.pagefly.io/guides/ultimate-list-conversion-rate-optimization-best-practices/Optimize...PageSpeed Insights 2020-02-14 11-47-40.png

- I'd suggest you try some effect like Countdown timer to increase FOMO effect, also add Testimonials on your Home page or any Landing pages of yours.

 

Hope that helps!

- Tips to optimize website load speed: http://academy.pagefly.io/load-speed-optimization
- Are you building Shopify stores? Check out PageFly - An Advanced Page Builder trusted by non-techies and pro web designers.
0 Likes
Highlighted

Hi Cravingmarthere are a few things you can work on.

 

Collect and Show Customer Reviews

Ask for reviews from your previous customers, and show these reviews on your website. This will serve as a social trust layer to new / potential customers. Once people know that you have customers who are happy with your products, they're also likely to buy those items.

 

Improve Customer Engagement 

I noticed that you have social media links on your site for customer engagement but it would be best if you add some live chat or chatbot functionality.  It reassures customers when they know they can reach out to you and get answers very quickly. A new customer might trust your shop based on that alone.

 

Also  think about how you'd handle customer engagement to drive up conversions on your store.  I went through your store and your catalog contains products that customers often want second opinions or recommendations on. The last thing you'd want is to have a purchase-intent traffic (consumers with interest to buy) and being unable to give them relevant recommendations. Engagement should primarily be about understanding what customers are looking for and showing them relevant inventory from your store - this will lead directly to conversion. 

 

You could use our app Rendezvous for this :) Our patented recommendation tech fills significant blind spots in traditional recommender systems, enabling new products such as yours to be discovered and recommended - leading to more sales. You can check it out here.

 

- If my answer was relevant, do Like so I can know.

- Also if it solves your problem, mark it as an accepted solution

 

You can also reply to this for further insights on improving your website + conversion. Best of luck in improving your store and growing your business!

 

~ Kingston

Rendezvous is AI-powered social recommendations engine - enabling customers to discover products on merchant stores and leading to higher conversion rates.
Over 500,000+ shoppers are already using Rendezvous Recommendations to find products from big brands like - Amazon, Macy’s, Walmart & BestBuy.
0 Likes
Highlighted

Hi cravingmart,

 

  • I highly recommend professionalizing your images. A lot of them are too low resolution, cropped and with too many logos on them.
  • It also makes sense to create clear categories for your products so it is easier for people to shop for products that complement each other.
  • It also makes sense to let potential customers tell their friends about your shop. Word-of-mouth always helps to cover some missing optimization through the increased trust people have in their friends' recommendations. You can use apps like ReferralCandy for that. They offer a free 30 day trial so you can test if it works for you.

Wish you the best with your store!

 

Oh and if you need more shopify apps and want to try them for free before you buy, make sure to check them out here.

Forgot to cancel your trials? Wish you would have more time? Trial Ninja helps!
0 Likes
Highlighted
Explorer
109 3 4

Hi,

 

This problem could be caused by many reasons: webpage loading speed, photo speed, payment methods, products details, etc.. Too many reasons, the below are some tips:

 

Improve your page speed
 
Your page loading time is key for good user experience and by far the most important factor when it comes to Conversion Rate Optimization. There are many tools to check your page speed, for example: Google Lighthouse

It already gives you a recommendation about the parts, which need to be improved. I would suggest outsourcing this task.

Reduce your images
 
The size of your images is the most important factor when it comes to page speed optimization. There are a couple of plugins to help you with that.

Do a proper QA
 
Check your site on all devices, screen sizes and browser engines.

Send your existing Customers an Email once in a while
 
They say it is 9 times cheaper to sell something to an existing customer than acquiring a new one. Because they know you and are willing to pay for the things you have to offer. So whenever you add a new product or run a promotion you can simply reach out to them via email.

Enable Premium Payment methods
 People love Amazon Pay and PayPal Express because they don’t have to type in their payment data.

Send web push notifications via Pushowl
 
This app allows you to retarget people when they opt-in for your notifications.

Optimize your recommendations
 You can find plugins to optimize your upselling game on Shopify. I can tell you that upsells tend to work much better than cross-sells because the customer is already committed to purchasing your product

Kill your sliders
 
Don’t use slider images on your front page they are bad for conversions. Just believe me on this one.

5second rule
 This is my favourite test – get a fresh pair of eyes to look at your site, turn off the screen after 5 seconds and ask them what your site was about. If they cannot answer it -> rework your site!

Setup Google Analytics
 You need good data to make informed decisions. You should focus on your page value, this tells you how much each page or post on your page is worth to you. Do the 80/20 rule, focus on pages that convert.

Get started with AB Testing
Once you set up Google Analytics you can use their Optimization Suite: Google Optimize to run your first AB Testing Experiments.

Become a better copywriter
 
Most newbies forget that the product copy is important. In an Instagram, everyone thinks pictures are key and they are, but before someone buys a product he wants to know who is he buying from, what are the order conditions and what are the product DETAILS.

Use the Art of Persuasion
 Your images and your ad copy should be persuasive.

Watch your visitor
Use Hotjar. It’s the best tool, you can simply set up a tracking and watch you, customer, how he behaves on your site. You can also do Heatmaps which show you where people click and how deep down they scroll on your page.

The setup is free and it gives you 100 recordings for free. Plus some Heatmaps. You can also do a poll or survey with Hotjar, see my next point.

 

And we also developed an app called  About Abandoned Cart Web Push.  You can find it in Shopify stores. It will increase your conversation too.

0 Likes
Highlighted
Shopify Partner
988 48 143

Hello @cravingmart ,

Your store looks really professional and attractive with an amazing collection. I would suggest you to maximize the engagement in your store which will help you to increase conversions. 200 visitors is a good amount of visitors. Your store is lacking in engagement features that is why it's not able to get any conversions yet. Here are a few things to maximize engagement on your store:-

 

1. Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

2. You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store.  It helps in increasing sales.

3. Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more.

This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.

4. Make sure you are using email marketing automation to reach your customers. It turns a missed opportunity into an opportunity to build a stronger relationship and make a sale. You can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns.

 

If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

Sachin D | Shopify Growth Expert @ AiTrillion

- Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- 13+ Shopify Apps launched on app store.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
0 Likes
Highlighted
Shopify Expert
278 14 54

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

 

HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
    Example of Good Collection Page

 

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
  2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example

    This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
    Example of Good Product Page

 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
  3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
  4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

 

  1. Sticky Add to Cart Bar and Buy Now Button
  2. Sticky Checkout Bar
  3. Sticky Cart Icon
  4. Quick Buy Button
  5. Free Shipping Bar
  6. I Agree to the Terms and Conditions Checkbox
  7. Gift Wrapping
  8. Delivery Date Picker
  9. How Did You Know About Us
  10. Additional Cart Notes
  11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

0 Likes