I started my Shopify dropshipping business around 2 years ago, but then I stopped because I was not getting any sales and overall I needed to improve a lot of things on my website. Now, I feel I am more prepared and I did a way better job with my website and my brand, but I am really trying to drive customers to my website and it's been really hard, I Offer several discounts and I am also using Facebook and Instagram to promote my products.
It's a clothing store.
Website link: https://meryselegance.com/
I would love some feedback and help on how to get more customers and how to make them loyal to my brand.
Thank you so much!
My name is Ren from the Shopify support team and I'd love to offer some advice and tips on driving traffic to your store and creating loyalty around your brand.
You've done a really nice job creating imagery and content for your store that looks high quality and professional - to round this out I recommend learning about how to fashion a really solid brand.
This means considering things like a colour scheme, font, and even a new logo. Try googling "brand palettes" for inspiration. When all of your content is cohesive it becomes eye-catching and lends itself to an air of professionalism. What you are left with is recognizability which is one of the cornerstones of an effective and successful brand.
Here's a really helpful look at brand colours, it's full of examples and tools to help you come up with a palette that is unique to your business.
Also, Shopify has broken this process down into 7 steps in our blog, "How to Build a Brand".
Have you made any adjustments to optimize your SEO? SEO improves your search engine ranking and helps customers find you based on their search terms. Check out this intro to SEO and remember to correct any grammar and spelling issues as you create product titles and descriptions. Grammarly is a great tool for double checking your content.
For a more in-depth look as well as a helpful SEO checklist, check out the SEO Checklist Blog here.
Social Media Marketing
It's nice to see that you are running an Instagram account - keep it up! IG is an incredibly effective tool for fashion brands. Be sure to post often and learn how to utilize hashtags to optimize your reach. Consider connecting the instagram sales channel so you can sell directly through IG by tagging your products in posts. You can learn more about the sales channel and what the requirements are here.
I would also recommend starting a fashion blog. This will improve your SEO and help build an audience via blog subscriptions. You can learn more about setting up a blog here.
Social proof is a term used to define tools that can help you create scarcity and urgency around your products and sales as well as validating your products by showing online users recent sales as a pop-up in the corner of their screen. This blog goes into great detail about why it works so effectively and how to use it.
Overall, your content looks great, your products are wonderful and there is a lot of potential you can tap into with the changes detailed above. I am excited to see where you go with this! Please update this thread at anytime with your progress or if you'd like any further assistance.
Ren | Social team @ Shopify
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I have reviewed your store and first impression of store is good but I can confront you to some of the things in a very simple way, it will help you in improving UI and overall functionalities to become more user friendly and eventually leads to sales.