My https://kalzenmarket.com has been advertising for two days with googleADS.
After that there is a problem. After the ad, the section suddenly skyrockets, and when you look at the area in live view, 80% of the locations appear in California and do nothing. It's not long since I started, so I'm not sure about this. I would appreciate it if you could tell me what is wrong with my site.
When you say:
After the ad, the section suddenly skyrockets, and when you look at the area in live view, 80% of the locations appear in California and do nothing.
Does this mean you get a whole load of traffic from California but none of them are purchasing with the two days?
Yes sessions and visitors are two different statistics. Here is Google definition:
Analytics measures both sessions and users in your account. Sessions represent the number of individual sessions initiated by all the users to your site. If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session.
You need to give Google ads sometime to understand your audience. And you need to spend some time looking at the data to optimise your campaigns. Your not likely to get instant sales.
Are you running Google shopping ads?
I have reviewed your store and first impression of store is good but I can confront you to some of the things in a very simple way, it will help you in improving UI and overall functionalities to become more user friendly and eventually leads to sales.
You don't need to be disappointed, as store is decent,unique and attractive.