Hello, Please provide feedback on the sections of my site.

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My https://kalzenmarket.com has been advertising for two days with googleADS.
After that there is a problem. After the ad, the section suddenly skyrockets, and when you look at the area in live view, 80% of the locations appear in California and do nothing. It's not long since I started, so I'm not sure about this. I would appreciate it if you could tell me what is wrong with my site.

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Shopify Partner
23 2 7

Hi sujinkim,


When you say:

After the ad, the section suddenly skyrockets, and when you look at the area in live view, 80% of the locations appear in California and do nothing.

Does this mean you get a whole load of traffic from California but none of them are purchasing with the two days?

❤ Digital marketing specialists & Entrepreneur at Sprida UK

- Follow me on Twitter @SpridaZack
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Yes, And the session is 385, but there are 78 visitors. Are sessions and visitors the different concept?
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Shopify Partner
23 2 7

Yes sessions and visitors are two different statistics. Here is Google definition:

 

Analytics measures both sessions and users in your account. Sessions represent the number of individual sessions initiated by all the users to your site. If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session.

Difference between Google Ads Clicks, and Sessions

You need to give Google ads sometime to understand your audience. And you need to spend some time looking at the data to optimise your campaigns. Your not likely to get instant sales.

 

Are you running Google shopping ads?

❤ Digital marketing specialists & Entrepreneur at Sprida UK

- Follow me on Twitter @SpridaZack
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Yes. You are using a Shopping campaign and a Search campaign in google ADS.

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Shopify Partner
1958 123 433

Hi, 

 

I have reviewed your store and first impression of store is good but I can confront you to some of the things in a very simple way, it will help you in improving UI and overall functionalities to become more user friendly and eventually leads to sales.

You don't need to be disappointed, as store is decent,unique and attractive.

 

  1. Can you remove the extra spaces on header. It will add to the beauty.
    Same goes with footer, cover the empty spaces or increase newsletter width.
  2. If you're suffering from lots of traffic and little sales due to abandoned carts, you're not the only one— and PushOwl could be the answer you're looking for. Automated abandoned cart push notifications can help you increase sales and re-engage visitors to your site who have left.
  3. Lastly, You have over 450 products. Don't you think, it's hard for someone to find the right product with the theme you have.
    I would strongly recommend to replace the default search with advanced search like 
    Sparq which allows synonyms, advanced custom tag filters, spelling correction and other such feature. Visitors with search are high intent users and their conversion rate is higher than normal users. Check out the features live here.

    I hope my feedback will help you converting visitors into customers.
    Neha:)
Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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