Here's some feedback for your store.
Resources for value prop design
In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.
According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision.
“About Us” page:
Moz details Google SEO tips for 2021:
Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.
This is an accepted solution.
This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for over 90.000 active Shopify merchants.
Your store has some good points:
However, I would love to provide more
1. Home page
1.1 Add a CTA button on the hero banner
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store. You can make the heading on the banner on the hero as a clickable button.
1.2 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed. I notice you encourage customers to use the hashtag so it will be better if you also show Instagram feed. PageFly also has the Instagram element for you.
=> I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips.
2. Product page
I take this page for example https://eceauxdrinks.com/products/tranquilite
2.1 Add Upsell section
This section can be placed under the product description to show more products. You can name it as You may also like or Frequently Bought Together, Most Recently Viewed, etc so that customers can see other products.
2.2 Show customers reviews
A review widget is highly recommended on a product page so other customers can see others' feedback. With a review widget, there is a button to encourage customers to leave reviews. As I mentioned above, Loox and Yotpo are good.
This is a good way to encourage customers to view more products because your store is proactively giving them more choices.
=> What helps you to build your store more easily, especially what helps you to you build all options I comment on above is a page builder.
It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
Hello @Annabee, Sachin here, from the AiTrillion-an All-in-one Marketing Platform on Shopify. Thanks for posting! I've taken a look at your store, and see that your store's overall appearance is visually appealing, and must say you worked hard to make it live. Here are some inputs from my side:
- The viewport is too small.
- In the footer menu, add returns & refund policy.
- Add an announcement bar to highlight important information that you don't want your customers to miss out on.
- Setup product recommendations on product pages as well as cart pages.
- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.
- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email addresses. It also helps to reduce the abandoned cart rate.
Moreover, what helps you more is to use marketing automation tools that will help in better customer engagement automation. You must set up proper email marketing campaigns, loyalty reward programs, web push notifications, or affiliate programs to increase engagement, to implement this you can install AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this Helps!