Help. No Sales yet. Store open for one month. Please provide your feedback.

[RubNRave]

Hello,

First I will say, I appreciate your views and feedback in advance. I have started my first business, specializing in selling handcrafted skin care. At this moment I have decided to launch my website with shopify starting with selling natural and handmade soaps. I plan on expanding the product line soon. The store has been open for 4 weeks. So far, the site has had 200 sessions in the last 30 days, and two abandoned checkouts. Zero Sales. I have done various promotions by using only Instagram. This is what brings the traffic to my store.

Would you be willing provide feedback on my site, pictures, product descriptions, etc?  Is there anything that is off putting that I may not notice as a consumer? What suggestions do you have to increase brand awareness?

Here is the web address www.rubnrave.com

Thank you again. 

[appfreaker_com]

Hello,

I just had look into your website. I observed few things on your website, I hope those are helpful for your website.

I am unable to find the trust badges on your store, Trust badge checks to visitors that a site is allowable. Information is gathered by the outsider trust seal organization that affirms that the business is valid.

And I am unable to find your website social media page links. Social media marketing mentions to the business of procuring traffic or attention through social media sites.
I suggest you can use Facebook Marketing and Instagram marketing.
In Facebook Marketing
-> Optimize Your Profile Picture and Cover Photo of your company logo with high resolustion.
-> Fill Out Your Facebook Bio.
-> Set a Consistent Posting Schedule.
-> Schedule Your Posts at the Optimum Time.
-> Use Video To Attract Your Audience and Target The Right Audience Using Facebook's In-App Targeting Features.
Instagram Marketing
-> Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you.
-> Keep your Instagram profile uniform by keeping your photos within one color scheme. And Use #tags, Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel.
-> And i suggest you can use Instagram Stories To Stand Out In The App.

Thanks,

Appfreaker.

[neha-sparq]

Hey Rub N Rave,

A unique header template should be created in black color for highlighting amazing discounts or Free shipping offers etc. Apart from that, some other noticeable pointers for a more professional store look are as follows:

1. The central banner should be full width in order to avoid the unwanted empty space on both sides.
2. The "About Us" section is quite basic. Try adding some images and a better description for encouraging site familiarity.
3. Favicon is missing, which is quite crucial for site identification.
4. I would love to see an Account login/sign-in system, as it is a must for an ecommerce.
5. Login, when added should be placed beside the search bar, cart and currency converter for a more systematic header look.
6. Social links are mandatory in the footer for increasing customer-centricity.
7. Proper discounts should be offered for instant brand promotion.
8. Seperate "Sale" section should be added for all discounted products.
9. You should add Terms and Conditions like Privacy policy, Terms of Service, etc if any, again as these also help in building search engine content. 
10. Product reviews are a must below each product to improve customer choice.
11. Instagram images and testimonials are necessary for instant brand promotion and awareness.
12. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
13. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wish the store soon becomes capable of converting visitor traffic into customer sales.

Neha :)

[PageFly]

Hi RubNRave,

Thank you for telling the story in detail, I believe that there are some glitches we can fix to improve the conversion rate on your store. You said that your business specializes in selling handcrafted skin care, why not bring it to the Homepage & focus more on the aspect of a handcrafted product?

First thing, when I come to the Homepage, I'm not sure what is the product your store is selling. We should have a clear explanation about the product at the first sight. Keep it simple & easy to understand the core value that you're delivering to customers. You can take a great example from the Little Barn brand (quick view here: https://littlebarnapothecary.com/).

On the other hand, I think the footer of your store is missing some page links such as: refund or privacy policy which definitely grow your brand trust in customer's mind. Even when they've already been included in the FAQ page, visitors might not be aware of the information about those policies.

Your product photography is good but have you considered to include a human face using your products? A product will look more striking if it can express a human emotion with it. Try this!

One last thing, the about us page doesn't look good. I suggest that we can add images & make the text more legible since it's been center aligned which is hard to read the message you want deliver.

I believe that's enough for a big update on your website. Hope this will bring more sales to your store!

Have a nice day.

[vinods]

Hello @RubNRave 

This is Vinod from Bombay India, Digital Marketing Manager/Consultant.

I saw your website below is my suggestion:

1. Add the product pictures with good design packaging.

2. Is the hand made soap skin friendly ? Please mention this.

3. Is the hand made soap good for sensitive skin of kids / Adults ? please mention that

4. Can the soap be used only on body / face / hair ? Please mention that too.

5. Is the soap good for oily / dry skin ?

6. I would suggest first stop all your marketing activities and stop spending $$$ till the site is updated with complete details.

I would love to have a one on one discussion on the product. It seems to be amazing product and has a great potential too.

Let me know if you are available on call/email =. My details are mentioned in signature.

Thanks

Vinod

[AiTrillion]

Hello @RubNRave 

I liked the product. It's great. Here is the feedback:-

1. The first fold of the website should always have a call to action in it - 

And here’s why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions. 

2. Start giving loyalty points on activities like on signing up, allowing for push notifications, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.

3. Add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not on your store and bring back losing the customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.

4. Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.

5. Add favicon- It adds legitimacy to your site and helps boost your online branding as well as trust from potential consumers.

6. Make your store interactive. Add a newsletter pop-up.

All these strategies will help you to increase the conversion and retention rate. It will enhance the browsing experience of your customers. 

If you would like to implement all these on your store I would suggest you to install AiTrillion.com. It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

[shehzad]

High traffic but no sales? Research shows good product descriptions can increase conversion by 78%.

I am a professional product description writer, let me know if you want me to write descriptions for your store.

Thanks,
Murad

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!